Marketing Manager I

  • location: San Francisco, CA
  • type: Contract
  • salary: $33.33 per hour
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job description

Marketing Manager I

job summary:
Position Description

Insight & Creative Measurement - Consumer Apps

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.

In this role, you will support and provide insights to brand strategists to help design briefs, creatives and media strategy for Consumer. Apps. marketing. You'll establish a measurement framework for brand campaigns, build consistency in reporting, and tell a compelling story between campaigns and product performance that will help shape campaign and creative strategy.

Job responsibilities

  • Work with a diverse cross-functional team and leverage product data, qualitative and quantitative research, user segmentation and competitive analysis to drive actionable insights and support brief creative strategy for cons. Apps.
  • Partner with brand strategists to develop creative testing and assess performance of rough asset's potential across ads, videos and banners that cut through, with the analytical focus being recommendations to improve creative and achieving optimal performance.
  • Facilitate and manage relationships and operations between product marketing team, brand manager and creative & media agencies to ensure cohesive execution of creative testing process and ensure delivery of optimized assets. Track testing launches and measures their success.
  • Keep track of all Consumer Apps Brand testing projects across products to identify opportunities where we can bridge them together to leverage the best of our creative work.
  • Report and aggregate media performance to demonstrate progress against our efforts and goals through a compelling use of data and poignant storytelling.
  • Partner with the media team to measure and analyze Brand lift study per creatives and per channels to optimize budget, channel allocation and future investment.
  • Keep track of learning in a single place & share quarterly performance, learnings and best practises based on results.
  • Drive ad hoc projects that require strategic leadership and quick attention, and identify opportunities, develop hypotheses, involve key stakeholders as needed while managing the entire project.
What makes this job unique at Client

  • You will work with a cross-functional team across Marketing, Product, Legal, Business Development, Media and more.
  • You will have the opportunity to work across a wide-range of consumer products, including the products like Assistant, Duo, Search, Maps, Photos and News.
  • You'll be able to support major brand marketing campaigns
Minimum qualifications

  • You must meet these minimum qualifications to apply for this job
  • Bachelor's degree or equivalent practical experience.
  • 3-5 years of experience working with campaign measurement, performance analysis, and driving brand strategy.
Preferred qualifications

Having as many of these specific qualifications is a plus, but transferable skills/experiences may be equally valuable

3-5 years of experience, Bachelors, Brand Campaign/Creative Testing and Insights Experience,.

  • You have a passion for consumers and online experiences, with a demonstrated ability to utilize consumer research and behavioral data to drive actionable insights to inform marketing strategy and improve consumer experiences and increase usage.
  • You are an analytical, data driven, hands-on person who will help define the future of our products and the way we communicate them to our users armed with the right information.
  • Strong working familiarity with Client's products such as Sheets (pivot tables and formulas), Docs and Slides.
  • Ability to build strong, collaborative relationships with a diverse range of partners
  • Strategic understanding of brand campaigns and how to measure these
  • Strong analytical and communication skills; ability to work with unstructured information and data to influence business decisions.
  • Creative-oriented strategic thinker with experience in creative testing processes and management.
  • Ability to demonstrate measurable impact of campaign strategy and cross-channel media optimization toward business goals.
  • Demonstrate problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined challenges.
Skill/Experience/Education

Mandatory

Analytical / data driven and leaning into measurement to make decision Strong understanding of insights and brief creation Strong understanding of creative testing across videos and banners.

Desired

Strong working familiarity with Client's products such as Sheets (pivot tables and formulas), Docs and Slides.

HM seeking candidate with 3-5 years experience. Would like to see candidates with brand campaign experience and familiar with creative testing. Candidates should be analytical but not overly technical. They need to be both creative & analytical minded.

 
location: San Francisco, California
job type: Contract
work hours: 8 to 5
education: Bachelor's degree
experience: 3 Years
 
responsibilities:
Job responsibilities

  • Work with a diverse cross-functional team and leverage product data, qualitative and quantitative research, user segmentation and competitive analysis to drive actionable insights and support brief creative strategy for cons. Apps.
  • Partner with brand strategists to develop creative testing and assess performance of rough asset's potential across ads, videos and banners that cut through, with the analytical focus being recommendations to improve creative and achieving optimal performance.
  • Facilitate and manage relationships and operations between product marketing team, brand manager and creative & media agencies to ensure cohesive execution of creative testing process and ensure delivery of optimized assets. Track testing launches and measures their success.
  • Keep track of all Consumer Apps Brand testing projects across products to identify opportunities where we can bridge them together to leverage the best of our creative work.
  • Report and aggregate media performance to demonstrate progress against our efforts and goals through a compelling use of data and poignant storytelling.
  • Partner with the media team to measure and analyze Brand lift study per creatives and per channels to optimize budget, channel allocation and future investment.
  • Keep track of learning in a single place & share quarterly performance, learnings and best practises based on results.
  • Drive ad hoc projects that require strategic leadership and quick attention, and identify opportunities, develop hypotheses, involve key stakeholders as needed while managing the entire project.
 
qualifications:
What makes this job unique at Client

  • You will work with a cross-functional team across Marketing, Product, Legal, Business Development, Media and more.
  • You will have the opportunity to work across a wide-range of consumer products, including the products like Assistant, Duo, Search, Maps, Photos and News.
  • You'll be able to support major brand marketing campaigns
Minimum qualifications

  • You must meet these minimum qualifications to apply for this job
  • Bachelor's degree or equivalent practical experience.
  • 3-5 years of experience working with campaign measurement, performance analysis, and driving brand strategy.
Preferred qualifications

Having as many of these specific qualifications is a plus, but transferable skills/experiences may be equally valuable

  • You have a passion for consumers and online experiences, with a demonstrated ability to utilize consumer research and behavioral data to drive actionable insights to inform marketing strategy and improve consumer experiences and increase usage.
  • You are an analytical, data driven, hands-on person who will help define the future of our products and the way we communicate them to our users armed with the right information.
  • Strong working familiarity with Client's products such as Sheets (pivot tables and formulas), Docs and Slides.
  • Ability to build strong, collaborative relationships with a diverse range of partners
  • Strategic understanding of brand campaigns and how to measure these
  • Strong analytical and communication skills; ability to work with unstructured information and data to influence business decisions.
  • Creative-oriented strategic thinker with experience in creative testing processes and management.
  • Ability to demonstrate measurable impact of campaign strategy and cross-channel media optimization toward business goals.
  • Demonstrate problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined challenges.
Skill/Experience/Education

Mandatory

Analytical / data driven and leaning into measurement to make decision Strong understanding of insights and brief creation Strong understanding of creative testing across videos and banners.

Desired

Strong working familiarity with Client's products such as Sheets (pivot tables and formulas), Docs and Slides.

 
skills: Marketing
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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