Marketing & Communications Specialist

  • location: Tampa, FL
  • type: Contract
  • salary: $18.18 per hour
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job description

Marketing & Communications Specialist

job summary:
Marketing & Communications Specialist

JOB SUMMARY

Leads the requirement gathering for required/planned communication request or campaigns. Collaborates and strategizes with product owners to optimize the best solution of member and provider materials (i.e., letters, directories, ANOCs and other

templated projects) for government-sponsored health plans, ensuring compliance and data accuracy, achieving service excellence, and supporting growth initiatives. Collaborates with cross-functional departments to facilitate, execute and support

the necessary materials.

Key Duties and Responsibilities

  • Assist in the development, promotion and implementation of statewide initiatives including outreach events, healthcare education, and incentive programs
  • Order and track promotional items for all products and all service areas while ensuring budget compliance and reporting financial impact
  • Ensure the completion of monthly outreach calendars by regional outreach staff for all service areas
  • Serve as a contact for community agencies, businesses, fundraisers, community events etc.
  • Research data, construct ideas, lay out artwork, and/or represent employer directly before the public
  • Prepare news releases, fact sheets and compose letters as needed
  • Establishes and maintains strong, positive, working relationships with Channel Communication Services and other stakeholders and cross-departmental colleagues for mutual success in meeting communication objectives.
  • Collaborates in the requirement gathering of member and provider materials which includes version controls, vendor data testing, document proofing, including approvals of content and formatting.
  • Collaborates with cross-functional teams to ensuring effective programs, including strategic messaging tactics, distribution methods and metrics are met.
  • Leads internal /external communication conversations.
  • Participates and plays as a vital contributor to key initiatives and moderately complex communication projects, with some strategic planning.
  • Provides materials development status reporting to management on a routine and ad hoc basis.
  • Oversees and supports in maintaining all project related materials (e.g. action plans, tracking tools, version controls)
  • Partners with the implementation and execution team to support third party vendor material creation.
  • Leads or participates in cross-functional departmental planning sessions and serves as lead representation of department in various task forces/committees.
  • Functions as a brand champion to perpetuate corporate branding standards and ensures consistent compliant brand use through awareness, education, implementation and adherence to WellCare brand guidelines.
  • Participates and collaborates with the development and documentation of departmental processes and procedures.
  • Identifies opportunities to improve department results, communications and operating efficiencies.
  • Maintain a working knowledge of WellCare's state and federal contracts, products and benefits to ensure compliance and accuracy in communications development and program fulfillment.
  • Provides support to Solutions Managers and Leadership team on communications projects
  • Performs other duties as assigned
Additional Position Responsibilities - Optional

This position will include weekend work, and will require candidates who have the time/feasibility to work weekends.

Languages Other Languages Required/Preferred

 
location: Tampa, Florida
job type: Contract
work hours: 8 to 5
education: Bachelor's degree
experience: 4 Years
 
responsibilities:
Key Duties and Responsibilities

  • Assist in the development, promotion and implementation of statewide initiatives including outreach events, healthcare education, and incentive programs
  • Order and track promotional items for all products and all service areas while ensuring budget compliance and reporting financial impact
  • Ensure the completion of monthly outreach calendars by regional outreach staff for all service areas
  • Serve as a contact for community agencies, businesses, fundraisers, community events etc.
  • Research data, construct ideas, lay out artwork, and/or represent employer directly before the public
  • Prepare news releases, fact sheets and compose letters as needed
  • Establishes and maintains strong, positive, working relationships with Channel Communication Services and other stakeholders and cross-departmental colleagues for mutual success in meeting communication objectives.
  • Collaborates in the requirement gathering of member and provider materials which includes version controls, vendor data testing, document proofing, including approvals of content and formatting.
  • Collaborates with cross-functional teams to ensuring effective programs, including strategic messaging tactics, distribution methods and metrics are met.
  • Leads internal /external communication conversations.
  • Participates and plays as a vital contributor to key initiatives and moderately complex communication projects, with some strategic planning.
  • Provides materials development status reporting to management on a routine and ad hoc basis.
  • Oversees and supports in maintaining all project related materials (e.g. action plans, tracking tools, version controls)
  • Partners with the implementation and execution team to support third party vendor material creation.
  • Leads or participates in cross-functional departmental planning sessions and serves as lead representation of department in various task forces/committees.
  • Functions as a brand champion to perpetuate corporate branding standards and ensures consistent compliant brand use through awareness, education, implementation and adherence to WellCare brand guidelines.
  • Participates and collaborates with the development and documentation of departmental processes and procedures.
  • Identifies opportunities to improve department results, communications and operating efficiencies.
  • Maintain a working knowledge of WellCare's state and federal contracts, products and benefits to ensure compliance and accuracy in communications development and program fulfillment.
  • Provides support to Solutions Managers and Leadership team on communications projects
  • Performs other duties as assigned
 
qualifications:
MINIMUM QUALIFICATIONS

Education


State the minimum required for the job

Education Level Education Details Required/Preferred

  • A Bachelor's Degree in Business Administration, Communications, English, Health Policy and Management, Marketing or related field.
  • Required or equivalent work experience
  • 1 additional year of experience in communications development, implementation and oversight or project oversight and administration (5 years total)
Required Work Experience State the minimum required for the job Experience Level Experience Details Required/Preferred

  • 4+ years of experience in communications development, implementation and versight or project oversight & administration. Required
  • Other healthcare industry experience Preferred
Licenses and Certifications List professional licenses and certifications associated with this job Licenses/Certifications Other Licenses/Certifications Required/Preferred

Skills

  • State the minimum required for the job Skill Sets Other Skills Proficiency
  • Ability to drive multiple projects Advanced
  • Ability to effectively present information and respond to questions from peers and management
Advanced

  • Ability to multi-task Intermediate
  • Ability to proof large bodies of materials Intermediate
  • Ability to work as part of a team Intermediate
  • Ability to work in a fast paced environment with changing priorities Intermediate
  • Ability to work in a matrixed environment Intermediate
  • Ability to work independently Intermediate
  • Ability to work within tight timeframes and meet strict deadlines Intermediate
  • Demonstrated interpersonal/verbal communication skills Advanced
  • Demonstrated organizational skills Intermediate
  • Demonstrated project management skills Intermediate
  • Demonstrated time management and priority setting skills Intermediate
  • Demonstrated written communication skills Intermediate
  • Ability to analyze and interpret financial data in order to coordinate the preparation of financial records Intermediate
  • Other knowledge of print production and appreciation of the creative process Intermediate
Technology List technical skills associated with the job Technology Other Technology Proficiency Required/Preferred

  • Microsoft Outlook Intermediate Required
  • Microsoft Word Intermediate Required
  • Microsoft Excel Intermediate Required
  • Microsoft PowerPoint Intermediate Required
  • SharePoint Intermediate Preferred
  • Other workflow database Intermediate Required
  • Microsoft Visio Intermediate Preferred
This position will include weekend work, and will require candidates who have the time/feasibility to work weekends.

Languages Other Languages Required/Preferred

 
skills: Marketing Communications
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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