With a focus on what's top of mind for executives at large advertisers and agencies, we aim to help our customers understand how they can make the web work for their businesses. At the heart of our value proposition to large advertisers and agencies is industry-leading content and insights from our unique point of view. We're looking for a marketing specialist to work with our Marketo marketing automation platform team and project manage large Marketo infrastructure projects. You'll be involved in projects that shape our Marketo strategy from initiation to completion. You'll gather requirements from various stakeholders and translate business strategy/objectives into technical execution.
Top 3 Daily Responsibilities:
Work with the head of marketing technology to optimize the Marketo instance.
Project manage large Marketo infrastructure initiatives, Clearly communicate key timelines, dependencies and risks to multiple stakeholders across products and regions.
Understand stakeholders' objectives, share implementation plans, and deliver results in a timely manner.
Create reports, analyze statistics, and share success metrics with stakeholders
Provide expertise and implement campaigns to build a best-in-class marketing database and increase engagement over time, leveraging both marketing automation and general B2B marketing acumen.
Define and build solution that would help solve our needs.
Optimize for scale -- find areas to streamline and increase efficiencies across email production/reporting processes. Work with various cross-functional teams to understand processes and optimize system configuration.
Bachelor's degree in business, marketing, economics, statistics, or a related field, with a strong academic record
At least 2+ years of experience using Marketo, preferably as an administrator.
Strong proficiency with Marketo marketing automation, with specific skills in designing programs and trigger campaigns, and nurturing and reporting.
Deep understanding of B2B marketing and marketing automation best practices
Strong attention to detail and strong verbal and written communications skills.
Strong project management skills, excellent stakeholder management skills
Strong ability to learn quickly and thrive in fast-paced environments, and clearly communicate with stakeholder
Ability to discuss technical matters with a non-technical audience in an effective way.
Interested? Please contact Nicole.Bannon@randstadusa.com