Commute Times: The Good, Bad and the Employer Brand

  • employer branding, jobs & the economy
  • July 08, 2014
How long did you sit in traffic today? 10 minutes? 20 minutes? 30 minutes?

How was your mood when you got to work after your commute?

Employees’ travel experiences directly influence the way they feel about the job they’re driving to. It sets the pace for their day. 

According to a study featured in a New York Times blog titled, “Commuting’s Hidden Cost,” the amount of time it takes an employee to commute to work directly correlates to a decline in physical activity and cardiovascular fitness. Also, the longer the commute, the higher blood pressure and body weight tend to be, not to mention those who commute excessively, on average, have bigger waist circumferences and increase their metabolic risk.

But, the cities classified with the worst traffic, longest hours of delay and elongated commutes (see infographic above) are the very places where alternative modes of transportation and commute options are available.

So, how long are you willing to spend traveling to work? And, how long do you actually spend traveling to work? 

Randstad’s latest Employer Branding study found that, on average, Americans are willing to spend up to 33 minutes commuting to their job. And, that, on average, it takes Americans 21 minutes to get to work.

To counter the commute, businesses are responding by offering alternative benefits like flex hours, remote options and abbreviated summer schedules.

How long is your commute? What alternative benefits does your employer offer to offset your travel time?

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