digital marketer

What does a digital marketer do? Business owners will approach you to help them solve their problems. Common issues that companies face include:

• a new start-up has trouble finding customers.
• an established business's growth has plateaued as they struggle to find new clients.
• a company's social media profiles can't seem to gain followers.
• an operation has shifted its brand or target audience and needs help reaching a new demographic.
• a successful business wants to try something fresh.
• an established company's marketing is outdated, and they want to keep up with the times.

As a digital marketer, you'll start by analyzing your clients' needs. What are they trying to achieve? What are their end-of-year goals? Afterward, you'll evaluate their current marketing strategy to see why they've failed to find an audience. You'll use this information and your knowledge about the online market to refine their advertising.

As a digital marketer, you're particularly valuable because you don't just create advertisements — you create high-quality web content that makes people want to follow your client. Most importantly, your marketing makes customers feel good about themselves. With clever techniques, educational blogs and honest communication, you show followers that your client respects them and appreciates their business.

You'll track customers' metrics throughout the process. St. Bonaventure University lists web traffic, site loading speed, referrals, bounce rate and length of visits as important metrics that show you what your strategy has achieved.

As a digital marketer, you'll work from home or in an office environment. Freelancers typically work from home. You may meet clients face-to-face, but you'll perform most of your work in your office, which you can customize as you wish. Other possible options include coffee shops and public work spaces.

If an agency hires you, they might allow you to work from home and even provide the equipment that you need. However, you might have to work in their office. This involves interacting with coworkers and working according to your employer's schedule. Your employer may provide benefits such as free lunches.

You'll likely work with various content creators, such as writers, illustrators and filmmakers. If you're not a marketing leader yourself, you'll interact with managers and creative directors who guide the project along. Office colleagues may include HR managers and benefits managers. Some offices have separate analysts and researchers who stay on top of industry advancements.

Digital marketers who work in an office typically have standard 9-to-5 schedules. Your manager could ask you to work overtime if your project has a tight deadline. Since employers need experts who can commit to projects, digital marketing positions are often full-time, requiring at least 40 hours per week. You may find part-time positions that help you gain work experience.

If you work independently, you can choose your hours. Some freelancers prefer regular hours, while others work when they feel motivated. You may find yourself working evenings, holidays and weekends when you have a big project. When you need time off, you'll need to notify your clients; otherwise, the orders will keep rolling in.

Office jobs typically provide paid time off for holidays, vacation days and sick days. Independent gigs don't have paid time off, so plan accordingly.

Advertising is an essential part of running a business. In fact, if you're a freelancer, you'll use your digital marketing skills to advertise yourself. Companies need advertising to spread the word, reach their demographic and outshine their competitors. Strong marketing can turn a failing business into a six-figure corporation that other businesses emulate.

For this reason, digital marketers have a positive job outlook. Small businesses and major corporations alike will always need your services. The rise of social media has added a new branch to web marketing. Once, companies relied on pop-ups and banner ads; now, they need a strong social media presence to retain their audience.

Emerson College points out other technological advances, including podcasts, video advertising and omnichannel engagement. As technology continues to evolve, digital marketing will evolve along with it to identify new advertising opportunities. Related occupations include web developer, print marketer and graphic designer.

Working through Randstad offers you a range of benefits:

• being paid weekly
• flexibility
• always a contact person you can fall back on and ask for help from
• many training opportunities
• arrange of jobs in your area

Want a permanent contract but wondering why it might be interesting to work with a staffing company? A temporary job as a digital marketer is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job they found through Randstad. What's more, many companies recruit their permanent employees through Randstad

You can enrich your education with online courses. Many online classes are free or affordable and come with a certificate. They don't replace college courses, but they show employers that you're committed to career development. You'll also stay on top of the latest marketing trends and techniques, enabling you to provide even better service.

Beginners' courses outline the basics. Once you've mastered the fundamentals, you can move to specialized fields. Business Insider recommends classes on diverse subjects, including sales funnels, Facebook analytics and SEO specialization. You can also read blogs and watch YouTube videos about industry news to boost your knowledge.

Pursuing a higher degree, such as a master's or doctorate, can open high-paying job opportunities. However, many employers won't hire an overqualified employee, so make sure that the degree you're considering is worth the effort. Earning a second bachelor's degree in a relevant subject may expand your horizons.

Digital marketers need skills relevant to their specialties. For example, if you focus on writing, you'll need to know how to write clear, concise web copy with no grammatical errors. You'll also need general skills, such as:

• analyzing metrics with tools
• using social media features to their full potential
• finding and incorporating SEO keywords
• marketing your client through multiple channels
• keeping your client's branding consistent
• optimizing marketing for mobile use
• locating your client's demographic

Strong customer service skills are the key to retaining clients. Every interaction should be courteous, timely and professional. You'll need to listen to customers to understand their vision. Clients may criticize your work, so you should be patient and not take it personally. Likewise, if you work for an agency, you'll need to collaborate with your coworkers.

Marketing is more than writing copy or making graphics. As a digital marketer, you'll use sales psychology to tap into customers' desires. Words, phrases, images and even colors can subconsciously make people want to buy a product. For example, using light blue in an ice cream advertisement suggests freshness and cold temperatures. Your clients trust you to spot these opportunities.

All digital marketers need a general skill set, including understanding sales psychology, building positive relationships with clients, performing market research, using social media and enhancing content with SEO keywords. Your clients expect you to have a general knowledge of everything when they hire your services. Once you've built a foundation, you can focus on a specific area, such as copywriting, graphic design, video editing or mobile app development.

Digital marketing is lucrative when you work for high-paying clients, such as major corporations, or build a loyal base of small businesses. Many digital marketers have six-figure salaries, plus benefits if they work for an agency. You'll quickly gain a following when you add successful marketing campaigns to your portfolio.

You can work independently as a digital marketer and set your own hours and prices. However, when your business takes off, you might need to hire employees to help you keep track of your clients. Successful marketers can have hundreds of customers or more.

Typically, digital marketers have a bachelor's degree in a related field such as advertising. You may find employment with an associate degree, but agencies prefer workers who have invested a lot into their education without being overqualified. The internet offers plenty of opportunities to further your education without committing to college.

The biggest corporations in the world, such as Microsoft and Coca-Cola, hire digital marketers to promote their companies across the web. You may work with high-profile clients if you make a splash in your industry or join an agency that already has prestigious customers. Most digital marketers start with smaller clients before they catch an enterprise's attention.

Applying for a digital marketing job is easy: Create a Randstad profile and search our digital marketer jobs for vacancies in your area. Then simply send us your resume. If you don't have one, no worries. Just check out our resume builder. This state-of-the-art tool will help you to create your own resume. Need help with your application? Check out all our job-hunting tips!