Marketing communications coordinators have diverse skill sets. They support the sales and marketing function of the organization and commonly work on many unique projects to help advance company marketing efforts. You will need to be an expert communicator, have experience with print and web advertising and marketing and serve as the glue that brings together campaigns, events, strategies and more. You will gain experience working on many different marketing initiatives, helping to prepare you for other more senior roles in marketing.
Average salaries for communications coordinators vary significantly depending on a number of factors, including where you’re located, the company you work for, the scope of your responsibilities and more. With that in mind, average salaries for communications coordinators range from $44,000 to $75,000 annually. Employee benefits and bonuses may also be included in your compensation package.
Communications coordinators usually work in an office environment during regular business, but some remote work is possible as well. You may also be required to work offsite, attend events and travel.
In most cases, you will report to the marketing manager, or a team lead if you are assigned to work on a special project. Your job description may be refined further internally, as you may be assigned to work on a specific product, brand or campaign.
Communication coordinators balance a number of different tasks in support of marketing and sales departments. You will engage in communications, marketing, sales, social media and content development as part of your daily tasks. Some of the most common responsibilities included in job descriptions for communications coordinator roles include:
Communications coordinators can work for many different types of companies across virtually all industries — insurance, retail, government, you name it. Geographically, California, New York and Texas are the three states with the highest levels of demand for communications coordinators at the moment. However, geography is becoming less and less of a factor, as some roles can now be carried out entirely remotely.
One of the keys to being successful as a marketing communications coordinator is to have a diverse marketing and communications skill set. Hiring companies look for the following skills when recruiting new communications coordinators for their marketing team:
Additional skills may be required based on the specific role and functions outlined by hiring companies.
An undergraduate degree in marketing, public relations, journalism or business administration is required by most hiring companies. However, some also require graduate degrees or certifications in public relations, marketing or similar. Additional training will be provided by the hiring company as the role evolves and new technologies and programs are introduced.
The role of communications coordinator is an entry-level position in most organizations, but there is ample room for career growth from there. For most, it’s a decision between communications and marketing. Many communications coordinators go on to roles such as communications specialist, communications manager, communications advisor, marketing communications coordinator, marketing manager and more.
If you are looking for a communications coordinator or related jobs, start exploring opportunities with Randstad right away. We can help you ramp up your job search and find the perfect match for your skills.
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