4854 marketing project manager jobs found

everything you need to know about marketing project managers

You do just what your title suggests: you manage projects or products in order to help organizations promote their services successfully. As part of outbound marketing strategies, your duties will vary, depending on the size of your company and its industry. You may be hired to manage just one project or product, or you may be responsible for several product marketing campaigns. 

As part of your management function, you will likely oversee a team of marketing professionals to help execute the marketing plan - including creative designers, media specialists, writers, marketing coordinators and interns.  In your role, you work closely with advertising, sales, public relations and upper management to plan and implement marketing strategies. These may include online campaigns, brochures, signs, press releases and other materials that help make and increase consumers’ awareness of your product brand.

average marketing project manager salaries in the U.S.

Marketing product manager salaries in Canada, similar to other product manager and brand management positions, vary widely based on your level of experience and where you want to work. Expect to make more money and have more opportunities if you work in larger urban centers such as Toronto, Montreal or Vancouver where there is a large presence of marketing agencies and large companies. If you are new to the position of marketing product manager, you can expect a starting salary of between $65,000 and $75,000. Once you are in the role for 5 years or more, you can work your way up to making over $100,000 per year. 

what marketing project manager jobs entail

Marketing project managers typically work in an office environment during normal business hours. You will report to a senior marketing professional such as the VP of marketing or CMO. Depending on the product you are managing and your campaign plans, you may also be required to work outside of normal business hours, work additional hours to meet project deadlines, and attend marketing and promotional events. You may be required to focus your efforts on a simple project or work on multiple product marketing campaigns simultaneously. 

your day-to-day tasks

Your day-to-day tasks will vary based on the level of responsibility you have. In the course of your workday, you might:

• Work with the graphics department
• Write and edit copy
• Communicate with stakeholders, including meeting when necessary
• Conduct market research
• Analyze, plan, budget and set schedules for each project, track its status and ensure on-time delivery
• Manage various aspects of a product launch
• Work with the sales team to promote your product
• Manage your marketing team and oversee various strategic campaigns 

where you can work

Product marketing managers can work in a number of industries and environments. You can work directly for a company that sells a product, for a marketing agency and be hired to work as a consultant for a product launch, or as an independent consultant. Marketing product managers are in high demand in large cities across the U.S. These cities have a larger marketing industry presence and offer the most opportunities. 

what you bring to the table

The skills you need to succeed as a Marketing Project Manager include:

• Proven marketing experience
• Organizational and time-management skills
• The ability to multitask and work under tight deadlines
• Good interpersonal and communication skills, both verbal and written 
• Ability to gather and analyze data to create effective marketing roll-out plans
• Innovation and creativity
• The ability to manage people and campaigns
• A track record of successful product launches

training and certifications

To succeed as a Marketing Project Manager, you need a university degree in marketing or a related field, such as business or economics. A graduate degree in marketing or business administration is a real advantage and will provide you with specialized skills and experience that are in demand by companies. Regardless of the industry or your specialization (e.g., internet marketing, product marketing), you need significant experience in one or many areas of marketing. 

Obtaining marketing certifications and staying up to date with marketing industry trends ensures you can provide the innovative solutions companies want in a marketing product manager. 

where your career is headed

Mid- to large size companies are likely to require your services. Companies who see the value in a robust marketing strategy – particularly companies in large urban centres - are hiring Marketing Project Managers to develop end-to-end product and services promotions that promote their brand and help them reach new markets. Many product managers go on to more senior roles within marketing agencies and organizations, while others choose the consulting route and open a marketing agency. Either way, there is ample opportunity to grow and succeed in the marketing industry.

Are you a Marketing Project Manager looking for a new challenge? Contact Randstad USA and let us match you with a great company.