urn Data into Strategy: Lead Performance Marketing Analytics in Boca Raton
Are you a Salesforce power user who lives for the intersection of marketing and finance? We are looking for a sharp, data-driven Marketing Finance and Performance Analyst to join our team in Boca Raton. In this role, you will bridge the gap between creative strategy and fiscal precision, working directly with executive leadership to optimize multi-channel budgets and maximize growth.
Why This Role Matters
You won't just be crunching numbers; you will be the architect of our marketing efficiency. From forecasting the ROI of the next viral TikTok campaign to identifying conversion bottlenecks in our sales funnel, your insights will directly influence where we invest our next dollar.
location: Boca Raton, Florida
job type: Permanent
salary: $55,000 - 75,000 per year
work hours: 9am to 5pm
education: Bachelors
responsibilities:
Key Responsibilities
- Partner with CMO to build, monitor, and manage budgets across all paid and organic channels.
- Track daily, weekly, and monthly spend across Salesforce campaigns, ensuring accuracy, alignment with strategy, and timely variance reporting.
- Forecast spend, revenue impact, and ROI using Salesforce data combined with channel analytics.
- Recommend daily, weekly and monthly budget reallocations to maximize efficiency across platforms (Meta, Google, Bing, TikTok, and others).
- Own the analysis and reporting of key performance metrics:
- Cost per Lead (CPL)
- Cost per Sale (CPS)
- Cost per Show (consultation attendance)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Lifetime Value (LTV) and LTV/CAC ratio
- Build dashboards and scorecards in Salesforce and BI tools that consolidate results across platforms.
- Analyze funnel performance within Salesforce to identify conversion bottlenecks from lead → consultation → sale → retention.
- Track and reconcile lead sources across Salesforce, Meta Ads Manager, Google Ads, Bing Ads, TikTok Ads Manager, and other platforms.
- Deliver actionable insights that influence marketing channel mix, creative strategy, and budget allocation.
- Develop financial models to project outcomes of new campaigns, promotions, and pricing strategies.
- Provide daily, weekly and monthly reporting to marketing, finance, and executive leadership with recommendations based on data trends.
- Partner with agencies and channel owners to evaluate campaign performance and ensure alignment with financial goals.
- Ensure Salesforce campaign and lead source data is consistently accurate and up to date.
- Work with marketing ops to enforce correct tracking across all campaigns (UTMs, pixel tracking, API integrations).
- Improve automation of reporting by linking Salesforce with Google, Meta, Bing, TikTok, and other ad platforms.
- Develop standardized methodologies for performance measurement across platforms.
qualifications:
Qualifications
Required:
Bachelor's degree in Finance, Economics, Data Analytics, or Marketing.
4-7+ years of experience in marketing finance, performance marketing analytics, or related field.
Strong expertise with Salesforce (campaigns, reporting, dashboards, lead source tracking, funnel analysis).
Proficiency in managing and analyzing paid media performance across:
Meta Ads (Facebook/Instagram)
Google Ads (Search, Display, YouTube, Performance Max)
Bing Ads
TikTok Ads Manager
Other emerging digital platforms.
Proven experience managing budgets and reporting on CPL, CPS, CAC, ROAS, and LTV in a subscription-based model.
Advanced Excel/Google Sheets skills (financial modeling, pivot tables, complex formulas).
Strong proficiency in data visualization/reporting tools (Tableau, Looker, Power BI, or equivalent).
Excellent communication skills with ability to translate data into clear, actionable insights for executives.
SQL or other database/querying skills.
Experience with Marketing Cloud automation tools integrated with Salesforce.
Familiarity with direct-to-consumer subscription metrics and recurring revenue dynamics.
Experience working with agencies and managing cross-channel reporting integrations.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
