You've already learned the basic building blocks of a successful LinkedIn profile
. However, there's more to LinkedIn than presenting yourself for best effect. Additional tools and features can greatly improve your visibility and catch the attention of recruiters.
Here are three easy ways you can use LinkedIn to be discovered by a recruiter.
Recruiters find potential talent by creating searches based on keywords relevant to the position and the industry. Your challenge is to figure out what these keywords are and place them strategically throughout your profile. This increases the chances of your name coming up at the top of search results.
Be precise in your choice of words. While a recruiter might be looking for a manager, searching for “manager” would return a large number of irrelevant profiles. An employer is going to search for a particular type of manager, so be exact. Industry-specific terms help narrow down searches, so include them whenever possible.
Your keywords should show up at least 10 times in your profile. However, it should never feel like your profile is being artificially stuffed. Make sure it's easy to read. Give plenty of relevant details, but cut out anything irrelevant or repetitious.
Building a Network
LinkedIn is built around the formation of networks. You connect with people you know, and they can see all the people with whom you've already connected. This network grants extended exposure and the opportunity to make further professional connections.
The first thing you need to do is build up a sizable number of connections. Consider at least 500. These can be friends, family, current and previous co-workers, bosses and colleagues. Can't remember that many people? Let LinkedIn go through your email contacts and pair them up with existing profiles.
When inviting individuals to join your network, you should include a brief, custom note with the invitation. Otherwise, LinkedIn enters a one-sentence stock invitation. The personal touch suggests you're interested in them as a person, not merely someone building up a network. This is particularly important when reaching out to someone you haven't seen in some time.
Now, look at the connections made by all those people and find some within your industry. In the good ole’ days you would just cold call them, but now it’s much more effective to have your contact in common make the digital introduction for you.
The people you know are classified as
connections. Your friends of friends are your 2nd-degree connections. When recruiters are doing searches, their results reach out to 3rd-degree connections. So basically, the friends of your friends need to know a recruiter. And if that sounds daunting, consider the math. If you have 500 connections and each of them have 500 connections, then you have 250,000 2nd-degree connections. If each of your 2nd-degree connections also have
500 connections, that's 125,000,000 people, and surely some of them are hiring managers and recruiters in your industry.
Joining LinkedIn groups puts you in touch with additional people you might not otherwise connect with. Groups revolve around companies, interests, schools, geography, industries and more. You can join up to 50, so make them count.
Growing Your Network
Your LinkedIn profile is not meant to be a static entity. As your experiences grow, you should update your profile, and as your real-world network grows, so too should your LinkedIn network.
Every time you meet someone new, ask to connect with them. Whether it's a vendor, a client or even a competitor, link up with them. Even if you don't think these individuals can help you in your job search, someone in their network might. Growing your network should be one of the main goals of anyone using LinkedIn.
Once you establish your LinkedIn account, you need to populate it with information which is both compelling and rich with keywords. This is what gets your name in front of a recruiter and keeps his or her attention long enough to consider you for a position.
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