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- The Marketing Business Partner (MBP) serves as the primary liaison between Marketing and the business, ensuring close alignment with field leaders and industry group heads to achieve maximum results. This role is responsible for gathering market insights, client challenges, and business priorities to inform marketing strategies and campaign development. The MBP also oversees the rollout, adoption, and effectiveness of marketing initiatives within their assThe Marketing Business Partner (MBP) serves as the primary liaison between Marketing and the business, ensuring close alignment with field leaders and industry group heads to achieve maximum results. This role is responsible for gathering market insights, client challenges, and business priorities to inform marketing strategies and campaign development. The MBP also oversees the rollout, adoption, and effectiveness of marketing initiatives within their ass
