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about SEO/SEM specialists.
As the title suggests, search engine optimization (SEO) and search engine marketing (SEM) specialists are experts in two fields: search engine optimization and search engine marketing. Their main objective? To help organizations improve their search engine rankings, gain market share, grow revenue and increase visibility. As such, you will be expected to be well versed in onsite and offsite SEO optimization, pay-per-click advertising, link building, content development and more.
average SEO/SEM specialist salaries in the U.S.
Average salaries for SEO/SEM specialists vary significantly depending on a number of factors, including where you’re located, the company you work for, the scope of your responsibilities and more. With that in mind, average salaries for SEO/SEM specialists range from $49,000 to $73,000 annually.
what SEO/SEM specialist jobs entail
SEO/SEM specialists work in a variety of different business settings. For example, while some work within the marketing departments of larger companies, others work for smaller marketing boutiques, communications companies, SEO companies or independently as contractors or freelancers. SEO/SEM specialists commonly report to an SEO marketing digital marketing manager or project lead.
your day-to-day tasks
While your day-to-day tasks will vary based on project priorities and your current clients, here are some of the tasks that will be part of your role:
- monitoring search engine rankings
- performing keyword research
- providing SEO analysis and recommendations
- monitoring PPC campaigns, optimizing and adjusting as needed
- providing recommendations and executing strategies for content development
- helping to create and support marketing content for social media and SEO purposes
- implementing link-building campaigns
- staying up to date with SEO, search engine, social and industry trends
- monitoring and administering web analytics dashboards
- working closely with marketing team members to meet client goals
where you can work
SEO/SEM specialists can work for virtually any company in any industry that wants to increase their search engine visibility. However, most SEO/SEM professionals work in marketing. Where you work is less important for search engine specialists because the bulk of the work is completed online. Therefore, many professionals in this field are able to work remotely.
what you bring to the table
Here are some of the skill requirements for SEO/SEM positions:
- ability to think creatively
- identifying and resolving problems
- attention to detail
- ability to effectively multi-task and work under tight deadlines
- ability to clearly and effectively articulate thoughts and points
- excellent analytical and organizational skills
- project management and time management skills
- proficiency in Microsoft Excel, PowerPoint and Word
- experience with website analysis
- experience with analytics tools, including Google Analytics and other reporting tools
- experience working with keyword tools, including Google, WordTracker, Keyword Discovery and more
- experience working with CMS
- knowledge of HTML/CSS
- basic coding experience
training and certifications
Most SEO/SEM professionals have undergraduate degrees in communications, computer science, media studies, writing, journalism, marketing or a related field, but the profession remains so new that few formal educational requirements have been established across the board. Certification from Google AdWords, HubSpot, Moz and similar can also help you stand out from other candidates.
where your career is headed
The future is bright for SEO/SEM specialists. The industry is still in its infancy, and it will continue to grow and become a more important aspect of marketing for companies of all sizes. As a result, many SEO/SEM specialists are able to move on to more senior roles in marketing, sales, consulting and more.
Are you looking for jobs as an SEO/SEM specialist? Start browsing opportunities with Randstad right now.
Alternatively, if your company is looking for qualified CEO/SEM specialists, get in touch with us to learn how we can help you attract and hire today’s top candidates.