We are seeking a seasoned and strategic digital marketing leader to join our commercial digital experiences team. This is a high-impact opportunity to define and execute world-class customer journeys for a well-known portfolio of B2B products and services. The ideal candidate will be a customer champion, responsible for leveraging digital marketing channels and artificial intelligence to create seamless, personalized experiences that drive business growth. If you are passionate about B2B marketing, strategic planning, and leading cross-functional teams to achieve ambitious goals, we want to hear from you.
location: Redmond, Washington
job type: Contract
salary: $60 - 70 per hour
work hours: 8am to 5pm
education: Bachelors
responsibilities:
- Develop and execute a customer-first strategy for holistic customer journeys across various digital marketing channels.
- Lead a cross-functional team of marketers, setting clear goals and driving initiatives tied to the customer journey.
- Own the annual marketing forecast, manage performance to meet or exceed targets, and present results to business stakeholders.
- Collaborate with digital marketing channel leads to innovate and optimize customer experiences.
- Act as a subject matter expert on both customer and business insights to inform strategy and execution.
qualifications:
- Extensive experience in B2B digital marketing and marketing strategy.
- Proven ability to lead and manage virtual and cross-functional teams.
- Experience in building and executing campaign strategies within various marketing channels.
- Strong skills in creating executive presentations and communicating performance and strategy.
- Must be available to collaborate during Pacific Standard Time (PST) core business hours.
skills:
- Communication - Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
- Analytical and creative thinking - understanding customer problems and perspectives, collecting and analyzing customer data to improve experiences.
- Customer experience analysis - mapping, measuring and optimizing touchpoints, channels and emotions from awareness to loyalty.
- Customer experience (CX) design - creating seamless, memorable customer interactions.
- Customer journey mapping visualizing the touchpoints customers have with a brand.
- B2B expertise - knowledge of b2b modern marketing and marketing automation.
- Marketing automation - streamlining marketing tasks to enhance customer experience (CX).
- Leadership skills - ability to lead and manage teams and projects, both within and across organizations, set and communicate the vision and direction of initiatives/campaigns, inspire and empower team members, foster a culture of collaboration and innovation and handle pressure and uncertainty.
- Management skills - ability to work independently and manage one's time, organize and delegate tasks, monitor and evaluate progress and performance, ensure quality and consistency and manage risks and contingencies.
- Digital Marketing - knowledge of principles and methods for showing, promoting, and selling products or services.
- Strategic and tactical planning - align and integrate customer journey with the brand and organization's vision, mission and objectives; define goals, identify key messages, select the appropriate channels; plan details and logistics, coordinate and collaborate with internal and external stakeholders, monitor execution and creative problem solving to troubleshoot and solve issues or challenges.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
