National accounts managers work with key sales and marketing clients. Your primary role is to establish, develop and maintain strong client relationships. You will work directly with these clients to ensure the company is meeting their needs and providing support as needed. You will also be responsible for managing regional managers by providing support and guidance to help them increase sales, add new clients and grow current client accounts. Successful national accounts managers are skilled communication experts, have strong interpersonal skills and have the drive to create and maintain long lasting business relationships with key customer accounts.
National accounts manager salaries vary based on location and experience0. Those new to the role can expect a starting salary between $50,000 and $60,000. With experience and a proven track record of success in the position, you can make up to $116,000 per year. Performance bonuses and commission are commonly part of your compensation structure.
National accounts managers in the sales and marketing industry work normal office hours. However, evenings, weekends and overtime is often required to meet performance targets for each quarter and year end. Traveling is required to meet clients on site. In most cases, you will report to the sales director or VP of sales and marketing.
Day-to-day tasks for national accounts managers are commonly determined by priority. You may be focused on closing a new key account, providing support to a current client, attending a networking event to build relationships or working on next quarter’s sales numbers. Here are some of the common tasks that will be included in your role:
National accounts managers are common in the sales and marketing industry. Typically you work for companies that are focused on B2B sales and rely on large customer accounts. You may also work for a smaller company and manage all of their customer accounts. California, Texas and New York offer the greatest opportunity for careers in this field. National accounts manager roles tend to reside in larger cities throughout the country.
National accounts managers typically come from a sales and marketing background. You have strong sales and marketing skills and are an expert relationship builder. Here are some of the skills hiring companies are looking for in a national accounts manager:
Additional skills and experience may be required to meet the hiring company’s specific business objectives.
In addition to having proven experience as a regional accounts manager or strong sales and marketing experience, hiring companies require you to have a bachelor’s degree in sales, marketing, business administration or other related fields. Additional post-graduate diplomas and degrees are an asset, as are marketing and sales certifications related to account management.
National accounts managers in the sales and marketing industry often stay in the same role or a similar role with other companies for a number of years before taking the next step in their careers. It’s common for national accounts managers to move up to roles such as sales director, national sales manager and eventually on to positions such as national sales director, sales and marketing director or VP of sales and marketing.
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