1444 social media strategist jobs found

about social media strategists.

Having a strong social media presence is an important factor in the success of most businesses today. In particular, being able to grow your brand online, increase brand awareness and integrate social media with marketing can deliver significant bottom-line value. 

Social media strategists are tasked with the developing and implementing effective social media strategies to support marketing goals, increase online traffic and support a wide range of business initiatives. Successful social media strategists have their fingers on the pulse of the latest trends. They know how to work with a variety of social media tools and platforms, and they are always ready to think creatively to increase reach and engagement. 

So if you think you have what it takes to enhance a company’s social media presence, this may be the right role for you. 

average social media strategist salaries in the U.S.

Average salaries for social media strategists vary significantly depending on a number of factors, including where you’re located, the company you work for, the scope of your responsibilities and more. With that in mind, average salaries for social media strategists range from $37,000 to $55,000 annually. Performance bonuses may also be included as part of your total compensation package. 

what social media strategist jobs entail

Social media strategists, like many other professionals who work in marketing, work hours that may vary based on the campaigns they are currently working on. While regular office hours are the norm, expect to work some evenings and weekends when deadlines approach. Some travel may also be part of the job, especially if you are asked to attend client meetings. You will likely report to a senior social media manager or marketing manager. 

your day-to-day tasks

As a social media strategist, your overall goal is to help your company or clients achieve their business goals across key digital channels. Here are some of the day-to-day tasks that might be included in the role:

• work with marketing to establish goals and objectives
• design social media strategies
• create and publish original and curated content to share on social media channels
• work with writers, marketers and advertisers
• interact with and engage customers via social media
• prepare monthly social media plans
• create social media metrics reports
• track social ad performance
• monitor user engagement
• leverage news and trends 
• stay up to date with social media trends
• manage junior social media professionals and interns
• research new social media strategies that can be integrated into your current plan

where you can work

Social media strategists are highly sought-after professionals for companies across the board — after all, virtually every organization today is looking to increase its reach and footprint on key digital channels. Therefore, you can work for organizations of all kinds, from startups to large multinational corporations, and just about everything in between. 

While many social media strategists work within the marketing department, you will also find opportunities to work for marketing consulting companies, social media agencies or even as a contractor. With increased online communication capabilities, location is less important, and many social media strategists now work remotely on a part-time or full-time basis. 

what you bring to the table

Here are some of the skills and experience hiring companies are seeking:

• experience with all relevant and popular social media platforms (Twitter, Instagram, Facebook, SnapChat, LinkedIn)
• experience with online monitoring and online reputation management practices
• experience with SEO and web traffic metrics
• thorough understanding and experience with social media management tools like Hootsuite and Sprout Social
• ability to work under tight deadlines and in high-pressure situations 
• strong communication, problem-solving and organizational skills
• knowledge of web design and graphic design 

training and certifications

Since social media is still a relatively new field, most companies favor experience — and a proven track record of success — over education. However, having a diploma or degree in marketing, with a specialization in social media, can set you apart from other candidates. Additional training or certification in social media and marketing will be an asset, as well. Since the field continues to rapidly evolve, ongoing training is also important. 

where your career is headed

Social media strategists are highly in-demand professionals today — and that should continue to be the case for the foreseeable future. Plus, as social media itself evolves, so will your career opportunities. Many social media strategists move into more senior positions within the marketing function, while others decide to open their own agencies or work as independent consultants. 

Looking for amazing social media strategist roles? Start exploring career opportunities with Randstad.

Looking to hire a qualified social media professional? Get in touch with us to learn how we can deliver immediate value.