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    • united states, united states (remote)
    • work from home - permanent
    Paid Search SpecialistRandstad US is seeking an experienced Paid Search Specialist who can bring their digital knowledge and experience in creating and executing successful omnichannel marketing campaigns to our team. This full-time role will be an integral part of our Growth & Performance marketing team. Co-lead the evolution of the paid digital strategy for Randstad initiatives in the U.S. including driving customer acquisition and activation efforts like mobile app downloads for job seekers and clients looking to hire. This position requires a unique blend of skill sets including customer acquisition marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and global teams.In this role you will be responsible for paid media implementation including campaign launches and roll out plans, campaign management, budget management, bid management, A/B testing and reporting. We are looking for a paid media/search professional with a consistent track record that can help us drive mobile app downloads and applications for job seekers and clients looking to fill open positions. You understand how to build coordinated and comprehensive marketing strategies sought at both attracting prospective job seekers (B2C) and clients (B2B). We'll trust you to use data insights to evolve our strategy and increase the impact of our messaging for our business. Additionally, the Paid Search Specialist should feel comfortable taking charge in client meetings when discussing paid media initiatives.Duties + Responsibilities Drive strategy, build, manage, and optimize sizable paid media campaigns across multiple channels, including but not limited to search, API driven campaigns, digital out-of-home, video, and socialDrive customer acquisition and activation efforts - app downloads, job seeker appliesProactively identify opportunities for optimization, insight and expansion, and see through to implementationBuild measurement frameworks for campaigns with clear, concise goals + metrics to optimize resultsAnalyze campaign performance and provide actionable insights for client reporting to inform strategyBriefs digital marketing assets, routes for approval to appropriate stakeholders, sets up proper tracking and ensures coordination to campaign development teams, both vendors & internalProvide internal client deliverables including paid media plans, POVs, competitive analyses, and strategic insightPerform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growthDevelop marketing strategies according to company's long term development goalsCollaborate with internal partners to translate line of business needs to campaigns and to develop always-on pipeline campaignsAssist with new business initiatives through the development of initial strategies, industry research, and overall scope productionOversee weekly trend reporting, pacing and analysis of KPIsfrom campaignsto create clear, actionable insights for internal stakeholdersProvide media budget estimates/recommendations where applicableStay up to date with the latest industry trends to maintain best practices and educate others Knowledge, Skills + Abilities 3-5 years of experience in hands-on paid search marketing in digital marketing, campaign development and execution in a fast-paced, high-volume environmentCampaign setup and expertise in paid media administration including Google, Google Shopping, Facebook, App Store Campaigns, and other paid media buying + planning tools.Google Ads and Analytics Certifications (Preferred)Experience with client communication requiredB2C experience required; having both B2C and B2B experience preferred·Be a positive collaborator with a bias for action.Ability to easily synthesize and communicate performance trendsGreat communication and project management skills, with ability to consistently plan for and meet deadlines.Proficient with A/B testing of campaign strategies, ads, and landing pagesAble to work in a matrix (multi-supervisory) environment; manage one's time; able to take initial direction, then transition to a more independent work styleAbility to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audienceStrong marketing project management skills are essentialAdvanced experience with running campaigns in tools like: Google Ads (Search, Display, YouTube), DSPs (DV360 - a plus), Campaign Manager 360 (a plus), SA360 (a plus) Bing Ads, and Facebook Ads Manager. Other social channels a plus.Intermediate level understanding of Excel functions What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    Paid Search SpecialistRandstad US is seeking an experienced Paid Search Specialist who can bring their digital knowledge and experience in creating and executing successful omnichannel marketing campaigns to our team. This full-time role will be an integral part of our Growth & Performance marketing team. Co-lead the evolution of the paid digital strategy for Randstad initiatives in the U.S. including driving customer acquisition and activation efforts like mobile app downloads for job seekers and clients looking to hire. This position requires a unique blend of skill sets including customer acquisition marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and global teams.In this role you will be responsible for paid media implementation including campaign launches and roll out plans, campaign management, budget management, bid management, A/B testing and reporting. We are looking for a paid media/search professional with a consistent track record that can help us drive mobile app downloads and applications for job seekers and clients looking to fill open positions. You understand how to build coordinated and comprehensive marketing strategies sought at both attracting prospective job seekers (B2C) and clients (B2B). We'll trust you to use data insights to evolve our strategy and increase the impact of our messaging for our business. Additionally, the Paid Search Specialist should feel comfortable taking charge in client meetings when discussing paid media initiatives.Duties + Responsibilities Drive strategy, build, manage, and optimize sizable paid media campaigns across multiple channels, including but not limited to search, API driven campaigns, digital out-of-home, video, and socialDrive customer acquisition and activation efforts - app downloads, job seeker appliesProactively identify opportunities for optimization, insight and expansion, and see through to implementationBuild measurement frameworks for campaigns with clear, concise goals + metrics to optimize resultsAnalyze campaign performance and provide actionable insights for client reporting to inform strategyBriefs digital marketing assets, routes for approval to appropriate stakeholders, sets up proper tracking and ensures coordination to campaign development teams, both vendors & internalProvide internal client deliverables including paid media plans, POVs, competitive analyses, and strategic insightPerform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growthDevelop marketing strategies according to company's long term development goalsCollaborate with internal partners to translate line of business needs to campaigns and to develop always-on pipeline campaignsAssist with new business initiatives through the development of initial strategies, industry research, and overall scope productionOversee weekly trend reporting, pacing and analysis of KPIsfrom campaignsto create clear, actionable insights for internal stakeholdersProvide media budget estimates/recommendations where applicableStay up to date with the latest industry trends to maintain best practices and educate others Knowledge, Skills + Abilities 3-5 years of experience in hands-on paid search marketing in digital marketing, campaign development and execution in a fast-paced, high-volume environmentCampaign setup and expertise in paid media administration including Google, Google Shopping, Facebook, App Store Campaigns, and other paid media buying + planning tools.Google Ads and Analytics Certifications (Preferred)Experience with client communication requiredB2C experience required; having both B2C and B2B experience preferred·Be a positive collaborator with a bias for action.Ability to easily synthesize and communicate performance trendsGreat communication and project management skills, with ability to consistently plan for and meet deadlines.Proficient with A/B testing of campaign strategies, ads, and landing pagesAble to work in a matrix (multi-supervisory) environment; manage one's time; able to take initial direction, then transition to a more independent work styleAbility to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audienceStrong marketing project management skills are essentialAdvanced experience with running campaigns in tools like: Google Ads (Search, Display, YouTube), DSPs (DV360 - a plus), Campaign Manager 360 (a plus), SA360 (a plus) Bing Ads, and Facebook Ads Manager. Other social channels a plus.Intermediate level understanding of Excel functions What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    • united states, united states (remote)
    • work from home - permanent
    Randstad US is seeking an experienced Marketing Manager- B2B Paid Media who can bring their digital knowledge and experience in creating and executing successful omnichannel marketing campaigns to our team. This full-time role will be an integral part of our Growth & Performance marketing team. Working closely with the Senior Director, Digital Marketing to drive the B2B digital marketing strategy for Randstad initiatives in the U.S. This position requires a unique blend of skill sets including B2B marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and global teams.Responsible for owning and managing a variety of digital marketing campaigns, from marketing brief through execution, that will drive growth for clients across all of our lines of business. This includes creating and managing campaigns, making optimizations, creative direction and assisting with overall client strategy.The ideal candidate will be an expert in all things paid search and PPC, driving user engagement with a proven track-record of campaign and budget management.Additionally, the B2B Digital Marketing Manager should excel at taking charge in client meetings when discussing paid media initiatives.Experience 6+ years experience with 4+ years in B2B in digital marketing, campaign development and execution in a fast-paced, high-volume environmentExperience with account-based targeting tactics and advanced audience buildingAdvanced experience with running campaigns in Google Ads (Search, Display, YouTube), DSPs (DV360 - a plus), Campaign Manager 360 (a plus), SA360 (a plus) Bing Ads, and Facebook Ads Manager. Other social channels a plus.Expert in Google Ads including strategy, campaign build/design, implementation, regular optimization/management, keyword research and analysisGoogle Ads and Analytics Certifications (Required)Experience with client communication requiredBoth B2B and B2C client experience preferred across awareness, consideration, and action campaign objectivesExperience in planning, managing, prioritizing and successfully completing multiple complex marketing or advertising projects simultaneously and on budget from idea concept to execution with internal creative team to deployment in marketplaceSEO experience is a bonus Skills Proactively solve problems, anticipate needs and provide solutions to challengesHighly organized + detail oriented + timeline drivenPositive and effective interpersonal skills and the ability to use these skills to influence outcomes by communicating with persuasiveness and candorAbility to easily synthesize and communicate performance trendsIntermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building)Proficient with A/B testing of campaign strategies, ads, and landing pagesAble to work in a matrix (multi-supervisory) environment; manage one's time; able to take initial direction, then transition to a more independent work styleAbility to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audienceAbility to work under pressure, meet deadlines, remain positive and calm, and supportiveStrong marketing project management skills are essential Responsibilities Drive strategy, build, manage, and optimize sizable B2B paid media campaigns across multiple channels, including but not limited to search, display, video, and socialProactively identify opportunities for optimization, insight and expansion, and see through to implementationBuild measurement frameworks for campaigns with clear, concise goals + metrics to optimize resultsAnalyze campaign performance and provide actionable insights for client reporting to inform strategyProvide internal client deliverables including paid media plans, POVs, competitive analyses, and strategic insightPerform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growthDevelop marketing strategies according to company's long term development goalsCollaborate with internal partners to translate line of business needs to campaigns and to develop always-on pipeline campaignsAssist with new business initiatives through the development of initial strategies, industry research, and overall scope productionOversee weekly trend reporting, pacing and analysis of KPIsfrom paid search and other campaignsto create clear, actionable insights for internal stakeholdersProvide media budget estimates/recommendations where applicableManagement of digital agencyStay up to date with the latest industry trends to maintain best practices and educate othersManagement and mentorship of junior staff, including marketing coordinator What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    Randstad US is seeking an experienced Marketing Manager- B2B Paid Media who can bring their digital knowledge and experience in creating and executing successful omnichannel marketing campaigns to our team. This full-time role will be an integral part of our Growth & Performance marketing team. Working closely with the Senior Director, Digital Marketing to drive the B2B digital marketing strategy for Randstad initiatives in the U.S. This position requires a unique blend of skill sets including B2B marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and global teams.Responsible for owning and managing a variety of digital marketing campaigns, from marketing brief through execution, that will drive growth for clients across all of our lines of business. This includes creating and managing campaigns, making optimizations, creative direction and assisting with overall client strategy.The ideal candidate will be an expert in all things paid search and PPC, driving user engagement with a proven track-record of campaign and budget management.Additionally, the B2B Digital Marketing Manager should excel at taking charge in client meetings when discussing paid media initiatives.Experience 6+ years experience with 4+ years in B2B in digital marketing, campaign development and execution in a fast-paced, high-volume environmentExperience with account-based targeting tactics and advanced audience buildingAdvanced experience with running campaigns in Google Ads (Search, Display, YouTube), DSPs (DV360 - a plus), Campaign Manager 360 (a plus), SA360 (a plus) Bing Ads, and Facebook Ads Manager. Other social channels a plus.Expert in Google Ads including strategy, campaign build/design, implementation, regular optimization/management, keyword research and analysisGoogle Ads and Analytics Certifications (Required)Experience with client communication requiredBoth B2B and B2C client experience preferred across awareness, consideration, and action campaign objectivesExperience in planning, managing, prioritizing and successfully completing multiple complex marketing or advertising projects simultaneously and on budget from idea concept to execution with internal creative team to deployment in marketplaceSEO experience is a bonus Skills Proactively solve problems, anticipate needs and provide solutions to challengesHighly organized + detail oriented + timeline drivenPositive and effective interpersonal skills and the ability to use these skills to influence outcomes by communicating with persuasiveness and candorAbility to easily synthesize and communicate performance trendsIntermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building)Proficient with A/B testing of campaign strategies, ads, and landing pagesAble to work in a matrix (multi-supervisory) environment; manage one's time; able to take initial direction, then transition to a more independent work styleAbility to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audienceAbility to work under pressure, meet deadlines, remain positive and calm, and supportiveStrong marketing project management skills are essential Responsibilities Drive strategy, build, manage, and optimize sizable B2B paid media campaigns across multiple channels, including but not limited to search, display, video, and socialProactively identify opportunities for optimization, insight and expansion, and see through to implementationBuild measurement frameworks for campaigns with clear, concise goals + metrics to optimize resultsAnalyze campaign performance and provide actionable insights for client reporting to inform strategyProvide internal client deliverables including paid media plans, POVs, competitive analyses, and strategic insightPerform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growthDevelop marketing strategies according to company's long term development goalsCollaborate with internal partners to translate line of business needs to campaigns and to develop always-on pipeline campaignsAssist with new business initiatives through the development of initial strategies, industry research, and overall scope productionOversee weekly trend reporting, pacing and analysis of KPIsfrom paid search and other campaignsto create clear, actionable insights for internal stakeholdersProvide media budget estimates/recommendations where applicableManagement of digital agencyStay up to date with the latest industry trends to maintain best practices and educate othersManagement and mentorship of junior staff, including marketing coordinator What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.

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