4386 web content manager jobs found

about web content managers.

Producing high-quality and engaging content has never been more important for companies of all sizes — and web content managers are at the center of the action. Playing a key role in supporting marketing initiatives, web content managers are responsible for creating, managing, editing and scheduling content to support sales and marketing activities. As a web content manager, you must have a wide range of skills spanning copywriting, sales, marketing, business and technology. If you are an exceptional writer, have previous marketing experience and think you can help companies improve their web content, this may be the role for you. 

average web content manager salaries in the U.S.

Average salaries for web content managers vary significantly depending on a number of factors, including where you’re located, the company you work for, the scope of your responsibilities and more. With that in mind, average salaries for web content managers range from $43,000 to $73,000 annually. Experience working with SEO, social media, content platforms and software may also increase your earning potential. 

what web content manager jobs entail

As a key part of the marketing team, you will spend the bulk of your time working on the computer using a variety of content management, web platforms, social media and SEO tools. Depending on your role and the type of company you work for, some travel may be required. Expect to work normal office hours, with evenings and weekends occasionally required in order to meet deadlines or troubleshoot issues. 

your day-to-day tasks

Some of the tasks associated with web content manager roles include:

• monitoring the company’s online presence
• keyword research 
• assigning content projects to the marketing team
• determining content strategy
• editing, posting and scheduling blog content
• editing website content
• updating the company website
• creating copy to support marketing, sales, SEO and business strategies
• updating the company’s social media posts 
• working in coordination with the graphics and design department

where you can work

As content has increasingly become a focal point for marketing initiatives, web content managers are highly in demand at companies of all sizes, from startups to large corporations. As a result, you should find abundant opportunities available from coast to coast. cities across the U.S. Some employers may even allow for fully remote work, making location less of a factor in your job search. 

what you bring to the table

• a strategic mindset
• strong marketing skills
• creative thinking
• experience with analytics and metrics
• a strong business and technology acumen
• experience with content management
• excellent copywriting, editing and proofreading skills
• knowledge of HTML, web design and coding
• search engine optimization (SEO) expertise 
• social media management skills 
• strong communications and organization skills
• the ability to manage people and processes

training and certifications

Since web content management is one of the newer career paths in marketing, candidates tend to have a wide variety of backgrounds. For some roles, for example, a computer science, communications or marketing degree may be required. Relevant training and certifications will be seen as an asset, but you should expect continuing education to play a role in your career as well. Above all, most companies are looking for candidates who have a proven track record of success in the field, rather than a specific degree or diploma. 

where your career is headed

Since web content managers have many career opportunities to consider. Some move on to more senior marketing management positions, while others decide to open their own marketing agencies. Still others pursue lucrative freelancing opportunities on a full-time basis. 

Do you work in marketing? Ready to take the step up as a web content manager? Start exploring opportunities with Randstad right away. 

Alternatively, is your company looking for an experienced web content manager? Get in touch with us to learn how we can help you attract and hire today’s top candidates.