The role of website manager has become a very important position in the marketing industry, as all companies today need to have a strong web presence. As a website manager, you are responsible for ensuring the website supports business and marketing activities. You will need to make sure the website is up and running at all times, address usability issues, ensure content and graphics are on point — and generally ensure the user experience is aligned with business objectives. If you have the experience, skills and technical knowledge required for the role, start exploring opportunities with Randstad today.
Average salaries for website managers vary significantly depending on a number of factors, including where you’re located, the company you work for, the scope of your responsibilities and more. With that in mind, average salaries for website managers range from $47,000 to $82,000 annually. Performance bonuses and other incentives may also be included in your compensation package.
Every website manager role is unique, depending on the industry, the size of the company and the specific needs of the business. For example, an ecommerce website may require a greater level of day-to-day attention than a more static website. Website managers typically work normal business hours, but your hours of work could vary — and occasional work in the evenings or on weekends is not uncommon. You will spend your time working with the web team and collaborating with stakeholders involved in marketing, social media, content development and more. At larger companies, you will likely report the VP of marketing or head of marketing. At smaller companies, you might report directly to the owner.
Day-to-day tasks will include:
As a website manager, you will find opportunities to work with companies of all sizes, from startups to large corporations, across virtually every industry. What’s more, some website manager positions allow for 100 percent remote work, as well. That said, California, Texas and Florida are the three states with the highest levels of demand for website managers right now.
Here are some of the skills hiring companies will be looking for in website manager candidates:
Website managers come from a variety of backgrounds, but many hold undergraduate degrees in marketing, communications, information technology or a related field. As you will be expected to have detailed knowledge of coding languages, database management, marketing and more, certification or training in these areas is recommended. Having a strong track record of success in similar roles in the past will likely give you an edge over other candidates.
Website managers are highly in demand right now — and that is unlikely to change any time soon. Most website managers remain in the world of website management for the majority of their careers, but some specialize in specific areas such as marketing, SEO or content management. Many website managers also branch out and start their own firms or go on to work as consultants.
Do you work in marketing? Looking for website manager jobs? Start exploring opportunities with Randstad today.
Alternatively, if you’re looking to hire a website manager, get in touch with us to learn how we can help you attract and hire today’s top candidates.