job summary: Our client a well-known manufacturer, marketer and distributor of consumer and commercial products in Northern NJ is looking for a Sr. Manager/Digital Marketing Analyst to join their growing team! The Sr. Manager/Digital Marketing Analyst leads marketing strategy projects across the full spectrum of marketing strategy offerings. This position brings excellent opportunities for exposure within all levels of the organization. Develop strong business relationships throughout the company footprint. Are you the next Sr. Manager/Digital Marketing Analyst? Reach out today with your updated resume for immediate consideration! location: Hoboken, New Jersey job type: Permanent salary: $135,000 - 145,000 per year work hours: 8am to 4pm education: Bachelors responsibilities: Specific responsibilities will include but are not limited to: Collaborate with Marketing teams to identify business objectives, define and implement appropriate strategies to achieve goals.Collaborate with IT and Marketing teams on digital marketing data management; ensure all activities are accounted for and fed appropriately through the data pipeline; advise IT on structural data changes needed for continuous improvement of analyticsForecast and develop strategies, campaigns, and tests to run to drive optimization.Leverage analytical methods and data science techniques to analyze large data sets and translate insights into actionable recommendations for a business audienceDevelop scalable models/algorithms to uncover trends, patterns, and insights in marketing performance.Detect, monitor, and forecast trend forces utilizing data sets from multiple sources (both traditional and digital specific)Key stakeholder in driving new thinking around marketing measurement and direction for the broader marketing organization.Identify and track KPI's, based on stated objectives for marketing campaigns. Provide actionable insights and socialize findings.Design a holistic approach for marketing analysis and reporting across any/all channels (digital or traditional) to deliver clear, concise, and reliable reporting on key activities to the marketing team and the organization's leadership team.Analyze paid marketing programs and campaigns to optimize traffic, conversion, search, sales and ROAS, based on stated goals.Explain and train organization on existing and new marketing analytics tools and strategies.Continually evaluate new systems and tools to simplify and automate workflows and to keep abreast of best practices in the data analytics spacePartner with other analytics leaders to promote a culture of data-driven decisions making and assist in the development of analytical talent throughout the organization Key Interfaces: Digital Marketing, eCommerce Planning, Direct to Consumer, Sales, & Finance (Role will also regularly interface with our third-party vendors). Key Qualifications: The successful candidate will be a proven business leader with experience working in a fast-paced, matrixed organization. They must be a strong communicator and have a sharp analytical approach. They must have both strong strategic capabilities and be hands-on and comfortable with tactical execution. Previous analytics leadership experience and technical qualifications: 4+ year experience deriving insights and optimizing investment with diverse digital advertising platforms such as: Amazon Marketing (AMS, DSP), Walmart (WMC), Target (Roundel)Paid Search vehicles (Google AdWords, Bing Ads, etc.)Paid Social (Pinterest, Facebook, Instagram, Twitter, Snapchat)Email, Retargeting, and Affiliate marketing vehicles Experience in market research/insights/analytics, business intelligence, competitive intelligence, or other similar functions. Experience/familiarity with modeling and analytical methodology including, but not exclusively, longitudinal analyses, multi-level modeling and multivariate analyses of variance. Experience with SQL. Advanced skills with all Microsoft Office Software for the creation of management reports, presentations, and analysis. Experience Ingesting output from Market Mix Modeling (or similar models) and synthesizing with other media funnel KPIs.Experience with any Business Intelligence & reporting tools such as Power BI, Qlik, Tableau strong understanding of retail analytics and financial processes (forecasting, ROI analysis, etc.).Conceptual thinker with proven problem-solving skills with the ability to see the "big picture". Excellent communication skills (written and oral) - ability to turn data and analytics into actionable insights through communication. qualifications: Experience level: ManagerMinimum 4 years of experienceEducation: Bachelors (required) skills: Digital MarketingData AnalysisDigital Marketing Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. 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