job summary: Job Title: Director of Commercial/Go-To-Market Reports to: General Manager North America Summary of Job: Create and execute 360 Marketing strategy inclusive of commercial activations (digital/social/PR/Influencers) to deliver on short and long term business goals location: LOS ANGELES, California job type: Contract salary: $50 - 60 per hour work hours: 8am to 5pm education: Bachelors responsibilities: Executive Responsibilities: Strategy & Calendar planning Partner with Executive Team with the annual planning of the company's objectivesPartner with CMO on consumer facing brand positioning/messaging and consumer targetsCreate category sales plans for new launches and hero products in partnerships with Sales planningResponsible for planning calendar inclusive of focuses around hero products and new launches Lead cross functional teams to execute 360 marketing activations inclusive of Product, Creative, Digital/Social, Influencers, PR, and Events Analyze competitive product marketplace and make recommendation for white space opportunitiesConduct global market analysis to identify challenges and opportunities for growth Commercial Create and track 360 Commercial strategy (Paid/Earned/Owned) to bolster brand awareness and deliver maximum impact and ROI Manage North America media and influencer strategies in partnership with PR agency.Strategize with internal teams on Owned Social content calendar; create, measure and track Social KPIsHold responsibility for the North America marketing budget, forecast and actual expenses. Trade/Retail Partner with AM and Trade Marketing on Retail needs inclusive of merchandising, events, animations, and exclusives Creative/Merchandising Brief Creative on content needs for new launches and core products (photo/video needs)Brief Creative in merchandising updates to ensure maximum impact at POSLead cross functional development of sampling/minis to drive trial DTC (optional area for growth) Develop short and long term DTC strategy inclusive of product animation, content, CRM, and site experiencesPartner with DTC director on calendar to drive traffic and salesTrack, measure, report on sales and analyticsDevelop and execute CRM/loyalty program with DTC director Presentation/Analysis Prepare presentations for all new launches and commercial activationsTrack, Measure, and Report on all new launches and marketing campaignsCreate all Retailer Market Decks Leadership Execute and define communication between US and International teams while providing strong leadership and project management Create new internal processes and/or meetings to ensure streamlined communicationOversee marketing team of "5"; coach and mentor talent for high performanceForecast hiring needs for the US marketing team Key Skills and Experience 7-10 years of relevant experience in marketing, commercial marketing or go to marketBeauty experience preferred Proficient understanding of social, digital, PR, Events, Content, and 360 animations and calendar planningAbility to manage direct reports and lead cross functionallyMust be detail oriented and balance of creative and analyticalAbility to work well with others in a team environment.Ability to thrive professionally and creatively within a fast-paced, deadline-driven environment.Must be marketing-minded and enjoy working in an innovative environmentSelf-starter who is proactive, task-oriented, and very strong follow-through on projects-strong organizational skills are key.Coordinate email marketing and other digital platforms, along with an understanding of CRM.Assist with various marketing initiatives, exposure to full marketing team. Experience in Microsoft Word, Excel, PowerPoint, OutlookExcellent written and verbal communication skills, with un understanding of succinct messaging and data analysis and metrics.Passion for the Wellness and Beauty Industry, a plus.4-year college degree in Marketing, Business, or equivalent work history. qualifications: Experience level: ExperiencedMinimum 7 years of experienceEducation: Bachelors skills: Marketing (5 years of experience is required) Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance. We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information.