Engagement Study: Summer is a good time to win the hearts and minds of employees.

  • employer branding
  • June 17, 2013

Employee Engagement

Flexibility, corporate culture and rewarding high performance are important to cultivate happy and productive employees, according to the Q2 2013 Engagement Study commissioned by Randstad, the second largest HR services and staffing company in the world. 

Randstad’s Engagement Study is biannual research examining factors driving employee engagement, a significant consideration given that the Center for American Progress estimates replacing an employee costs about one-fifth of that worker’s salary.

Employees Have Mixed Feelings About Their Supervisors
The research also found employees tend to have mixed feelings about their supervisors.  While a majority of employees trust their managers (73%) and feel that their supervisors have their best interests in mind (67%), a majority also believe they could do a better job than their manager (53%). Furthermore, a considerable number do not feel their salary is adequate for their position or level of responsibility (38%).

 Employee Engagement Means More Than Salary
“While employees’ salaries are a significant factor in workplace satisfaction, employee engagement is not all about financial compensation. There are many non-monetary programs employers can adopt to help improve the morale and productivity of its employee base,” said Jim Link, Managing Director at Randstad U.S. “As leaders in the staffing industry, we hear time and again about the positive impact training, development and even employee recognition programs have on not only improving workplace satisfaction, but also reducing employee turnover rates. The key is finding out what factors make the most impact and what realistically your company can implement and maintain over time.”

Five Factors To Drive Engagement

  1. Flexible work arrangements or reduced hours: While only one-in-seven employees say their employers offer a reduced schedule or flex hours during the summer months, 91% of those who are offered summer flex time say it improves morale and 80% say it increases productivity – suggesting this is one of the most effective methods of engagement.
  2. Seek employee input: Encouraging employees to share their ideas and opinions makes them feel valued by their team and allows them to develop professionally.
  3. Stimulating workplace: Fostering a comfortable and challenging work environment keeps employees inspired and engaged, with 22% of respondents ranking this as a top engagement tool.
  4. Bonuses and promotions: Rewarding high performers with bonuses and promotions is cited as the number one tool for employee engagement (ranked as top engagement tool by 30% of respondents).
  5. Invest in training and skill enhancement activities: Empower employees with opportunities to expand their abilities through training, development and continuing education - which ultimately benefits the employer as well.

Don't Underestimate Company Reputation

Randstad’s research also looked at the importance of company reputation in attracting new employees.  Nearly all of those polled (96%) report it would be important for their new company to have a good reputation among its employees, while nearly as many (86%) say it is important to have a good reputation in their community.  Additionally, 68% of respondents believe their new company should invest in CSR efforts.

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