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marketing manager, randstad technologiesthe positionThe marketing manager will work with senior stakeholders and operational management in our randstad technology business, to understand their business objectives and to develop annual/rolling integrated marketing plans for our IT staffing and IT solutions business.The role will be a voice for the technology business by managing marketing plans, driving creative marketing tactics within the technology sector, and measuring RoI to ensure that the plans will maximize business opportunities.The marketing manager will also work to increase the overall awareness and profile of the Randstad brand within the technology industry. A key goal is to raise awareness of Randstad's offering in the outsourcing & solutions space, through the communication and implementation of both sector-specific and national marketing campaigns, partnerships, and sponsorships where appropriate.key accountabilities: Manage relationships with operations (Leadership, Managers, and Team Leaders down to consultants, etc.) to ensure that Randstad's marketing goals are aligned with business strategy and the link between marketing activities and stronger sales through consultants is clear.Collaborate with the key stakeholders, providing input in strategic planning and execution of the marketing plan, including tracking and reporting on campaign production progress.Developing strong and relevant creative and content ideas, translating them into manageable campaigns, then working with relevant colleagues in the team (and/or with specialist agencies) to deliver them on time, on budget.Be comfortable presenting formally and informally, marketing objectives for both sector-specific and national campaigns, to the relevant leadership teams.Manage the delivery of all marketing activities (incl. promotional materials) on time and within budget and evaluate the RoI of all marketing activities in driving increased sales and gross profit.Develop a strong marketing program to keep Randstad top-of-mind with existing and prospective clients and candidates and ensure maximum value from databases is achieved (create and maintain industry and targeted sell sheets and case studies).Work alongside the broader marketing team centrally to help deliver on various brand, content, creative, and client-related tactics.Keep track of changes and developments in the technology sector (including competitor activity, information coming out of legislative bodies) in order to look for new business and PR opportunities and ensure positioning of the brand as an authority in the specialist sector.Supports the coordination of field requests.Organizes and communicates related projects on weekly calls/monthly reports/quarterly town halls.Ensure that the recruitment advertising needs are met, within budgetary constraints knowledge, skills, and abilities 7+ years of experience in integrated marketing strategy development and plan deployment.Experience working in the technology sector, and within a B2B managed services & outsourcing environment would be beneficial .A clear understanding of effective integrated marketing in technologyDemonstrate a communication style that clearly explains marketing concepts and goals to operational personnel, instilling an understanding of the features and benefits of our client services.The ability to build and maintain strong relationships with operational personnel is crucial in achieving marketing goals in this roleBe a proactive member of the wider marketing and communications team and participate in group projects which enable you to demonstrate your marketing expertise.Strong analytical skills.Proficient problem-solving and business knowledge.Demonstrated ability to successfully navigate multiple stakeholders with competing priorities.Expert-level digital and marketing best practices that result in customer acquisition, engagement, retention, and growth.Knowledge of campaign and analytics tools (one or more of Google Analytics, Google Display Network, Facebook Ads Manager, Hubspot...).Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail.Embrace continuous improvement by proposing new and/or better ways of doing things.Follows through consistently on work commitments and stops at nothing to deliver exceptional results.Comfort and ability to manage ambiguity in a dynamic environment. What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.

The marketing specialist will work with stakeholders within the wider marketing team, and operational management in the randstad technologies group, to support in the implementation of the annual integrated marketing strategy.The role will be a key cog in driving marketing plans & campaigns, supporting content creation, campaign management and lead tracking, ensuring that the plans maximize business opportunities, and deliver on their goals.The specialist will also work on campaigns that increase the overall awareness and profile of the Randstad brand within the relevant sector specialism(s) through both sector-specific and national marketing campaigns.key accountabilities: Support in content creation that is valuable for customers such as whitepapers, webinars, resources, blogs and checklists to support campaignsSupport in managing marketing qualified leads, and the handover to salesCollaborating on email campaigns that speak to our clients and candidatesWorks with the wider marketing team to coordinate digital campaigns and social media effortsUsing insights to identify relevant articles that will live on our websiteSupporting on events, exhibitions and seminars/webinarsWorking on award-winning thought leadership campaigns that cover hot topics in the industrySupporting the marketing manager with monthly reporting for the team and assessing the results of our campaignsSupports the coordination of field requests. knowledge, skills, and abilities: 3+ years experience of working within a marketing roleExperience working in high-tech industries that have high concentrations in engineering & life sciencesThe ability to build and maintain strong relationships with marketing colleagues and stakeholders within the operational teamsProficient with Google Suite tools including Docs, Sheets, Slides, and Gmail.Follows through consistently on work commitments and stops at nothing to deliver exceptional results. what's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.

Randstad US is seeking an experienced Marketing Manager- B2B Paid Media who can bring their digital knowledge and experience in creating and executing successful omnichannel marketing campaigns to our team. This full-time role will be an integral part of our Growth & Performance marketing team. Working closely with the Senior Director, Digital Marketing to drive the B2B digital marketing strategy for Randstad initiatives in the U.S. This position requires a unique blend of skill sets including B2B marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and global teams.Responsible for owning and managing a variety of digital marketing campaigns, from marketing brief through execution, that will drive growth for clients across all of our lines of business. This includes creating and managing campaigns, making optimizations, creative direction and assisting with overall client strategy.The ideal candidate will be an expert in all things paid search and PPC, driving user engagement with a proven track-record of campaign and budget management.Additionally, the B2B Digital Marketing Manager should excel at taking charge in client meetings when discussing paid media initiatives.Experience 6+ years experience with 4+ years in B2B in digital marketing, campaign development and execution in a fast-paced, high-volume environmentExperience with account-based targeting tactics and advanced audience buildingAdvanced experience with running campaigns in Google Ads (Search, Display, YouTube), DSPs (DV360 - a plus), Campaign Manager 360 (a plus), SA360 (a plus) Bing Ads, and Facebook Ads Manager. Other social channels a plus.Expert in Google Ads including strategy, campaign build/design, implementation, regular optimization/management, keyword research and analysisGoogle Ads and Analytics Certifications (Required)Experience with client communication requiredBoth B2B and B2C client experience preferred across awareness, consideration, and action campaign objectivesExperience in planning, managing, prioritizing and successfully completing multiple complex marketing or advertising projects simultaneously and on budget from idea concept to execution with internal creative team to deployment in marketplaceSEO experience is a bonus Skills Proactively solve problems, anticipate needs and provide solutions to challengesHighly organized + detail oriented + timeline drivenPositive and effective interpersonal skills and the ability to use these skills to influence outcomes by communicating with persuasiveness and candorAbility to easily synthesize and communicate performance trendsIntermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building)Proficient with A/B testing of campaign strategies, ads, and landing pagesAble to work in a matrix (multi-supervisory) environment; manage one's time; able to take initial direction, then transition to a more independent work styleAbility to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audienceAbility to work under pressure, meet deadlines, remain positive and calm, and supportiveStrong marketing project management skills are essential Responsibilities Drive strategy, build, manage, and optimize sizable B2B paid media campaigns across multiple channels, including but not limited to search, display, video, and socialProactively identify opportunities for optimization, insight and expansion, and see through to implementationBuild measurement frameworks for campaigns with clear, concise goals + metrics to optimize resultsAnalyze campaign performance and provide actionable insights for client reporting to inform strategyProvide internal client deliverables including paid media plans, POVs, competitive analyses, and strategic insightPerform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growthDevelop marketing strategies according to company's long term development goalsCollaborate with internal partners to translate line of business needs to campaigns and to develop always-on pipeline campaignsAssist with new business initiatives through the development of initial strategies, industry research, and overall scope productionOversee weekly trend reporting, pacing and analysis of KPIsfrom paid search and other campaignsto create clear, actionable insights for internal stakeholdersProvide media budget estimates/recommendations where applicableManagement of digital agencyStay up to date with the latest industry trends to maintain best practices and educate othersManagement and mentorship of junior staff, including marketing coordinator What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.