job summary: Gain market share in the multicultural digital marketing spends of fortune 500 brands and the SME segment. Connect with CEO's / CMO's at corporations targeting Asian American consumer segments in the US and generate Ad-Sales. Achieve quantitative and qualitative targets for the Ad-Monetization business. Essential Requirements: The person will be managing and leading an all-tech team and product aspects of the business. This is not a developer, tech architect, or engineering position. People management, Project management, Entrepreneurial skills, Understanding of Web-based solutions, Digital marketing, analytics, content strategies, and SEO, e-commerce are key to succeed in this role. Marketing and Content Strategy Create and lead strategies for digital and traditional marketing. Create a cohesive content strategy to increase visits and engagement on the site. Understand & analyze the needs of clients and architect appropriate digital advertising solutions including banner advertisements, content distribution, email marketing & contextual ads to the audience on the FrontAd Media portfolio of websites. Build strategies and campaigns to increase engagement of user base with brands advertising on the platform. Manage South Asian marketing initiatives, and lead initiatives to expand its market share in this dominant customer segment. Work with Media partners including but not limited to Hindi & other South Asian regional language Television channels, Radio stations in USA, print & magazine publications. Set up a distribution channel with these partners and make them Sales Agents offering companies Digital Advertising solution to their clients along with their packages. Required Skills: You will be leading a business unit and to be successful your past experiences in having managed an independent business unit is a MUST. Bonus points if you managed P&L for the unit. We see experience as a number but an average person with 10+ years of overall experience in building and monetizing websites may have the right chops.. You will be leading a business unit with various departments. You must have demonstrated the ability to lead, motivate, inspire, collaborate and mentor others. You will be interacting with partners, customers and your own team quite a bit. You must have excellent verbal and written communication skills as well as strong presentation skills. As a mini-ceo, you will be required to attend several things at once. You must have demonstrated the ability to be comfortable at multitasking and prioritizing. You will be making many decisions that affect the whole unit. You must have demonstrated your analytical abilities to analyze and make decisions. To be successful as a leader of this unit, you must be able to demonstrate your rich knowledge in SEO, Web analytics and relevant tools (e.g. SEMrush, Hootsuite, HubSpot, Google Analytics, etc.) You must be very familiar with South Asian culture. You must be able to roll your sleeves and do it yourself whether it be scheduling an ad, writing a Content strategy document or anything else to support your small team. Required Qualifications: Experience cannot be measured in years alone. But here's what we think will make you desirable. 5-7 years of experience in developing content strategy and SEO strategy 5+ years of managing a business unit. 4-year college degree, i.e. BS/BA. We welcome College dropouts provided you have proven that you are no less than a degree holder with your results. location: Santa Clara, California job type: Permanent salary: $165,000 - 185,000 per year work hours: 8am to 4pm education: Bachelors responsibilities: ***Hindi Speaking*** The role will be managing a business unit and be responsible for the growth of this business. You will be responsible for planning and executing strategies to grow the audience and the advertising business. This role's goal will be to help brands target the South Asian segment digitally by deploying campaigns across its individual leading brands and websites via CompareRemit.com, Trackitt.com, Path2usa.com, and Lawbench.com. This position reports directly to the CEO. Responsibilities: Leadership Lead and coach team to drive high performance culture that accommodates rapid and dynamic growth. Promote a culture of high performance and continuous improvement that values learning and a commitment to quality. Collaboratively work with other members, serve as a role model, fostering collaboration, inclusion, inspiration, and enhancing consistency and accountability. qualifications: Experience level: DirectorMinimum 10 years of experienceEducation: Bachelors skills: SEOContent Strategy PlanningCIO/CTOManagerPeople ManagementDigital MarketingE-CommerceHindiMarketing Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance. We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information.