what is a content writer?

As a content writer, you use your creativity to write content that tells a story about a brand or product. Most companies like to use content to promote their products or services. Your job is to develop content that presents the company in a positive light. The written articles are posted on social media pages or websites to provide information. Content writers also create sales copies for email marketing and press releases.

As a content writer, you write for various audiences. For instance, some articles target a particular audience, and sometimes, you write publications and press releases for the media. Some common writing materials include blog posts, web copies, press releases, and social media posts. With the diversity of the articles required, a content writer needs to be creative and adaptable to the changing market demands.

Would working as a content writer suit your interest? Then read on to find out what competencies and qualifications you need to thrive in a content writer role.

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average content writer salary

The median salary of a content writer in the United States is $69,510 per year. The type of writing affects a person's salary. For example, a technical writer can expect to make $76,060. Since many of these positions are self-employed, the average salary often varies from one writer to another, too. Generally, the more experience you have in the field, the higher your pay.

what influences the salary of a content writer?

As a content writer, your compensation package depends on several factors. Internal factors include skills and experience while external factors include company size and industry. Most employers pay attention to your writing skills instead of qualifications. However, having some certifications to back up your skills and improve your compensation package is important.

Content writers with additional qualifications can negotiate a higher salary. Your work experience also affects your compensation prospects. Extensive experience enhances the quality of writing, and employers are willing to pay more for experienced writers.

When you work for a small marketing firm, the salary is typically low because of the limited resources. However, working at a small firm allows you to build your skills since you juggle various writing roles. On the other hand, large companies have adequate resources to pay higher salaries. Besides, the complex responsibilities associated with large organizations warrant better wages. Some industries also require technical writing, which increases your salary prospects.

Wondering what you can earn as a content writer? Find out immediately with the Randstad salary checker! You can quickly and easily see what the average salary of a content writer is.

Smiling female in meeting at the office.
Smiling female in meeting at the office.
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types of content writers

Content writers have various skill sets and areas of specialization. Some of the types of writers include:

  • seo writers: You write content for web pages following search engine optimization (SEO) guidelines. Your job is to perform keyword searches and write high-quality content to improve the website's ranking. Your content should drive traffic by aligning customer needs with the company's offerings.
  • technical content writers: You specialize in creating complex technological articles. For instance, you write about hardware and software parts. You create how-to articles, technical guides, and instruction manuals. Despite the technical nature of the writing, you simplify the content for readers to understand.
  • copywriters: You use your creativity to create sales copies like white papers. Your primary goal is to generate leads. Hence, your content should be easy to process and impactful. While the content is promotional, it should maintain the brand tone and voice.
  • social media content writers: Your goal is to engage the audience on various platforms. The content should spark interest in the company and generate leads. You also tailor the content to the company's social media channels.
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working as a content writer

As a content writer, you will have a few specific duties. Find out about your potential work environment to see if it's a fit for you.

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content writer skills and education

Content writing values skills and experience over formal education. However, certain educational paths can lay a strong foundation for aspiring content writers. Here are some options to consider:

  • bachelor's degree: Pursuing a degree in English, journalism, or a related field provides a solid foundation in writing, grammar, and communication skills. These programs emphasize critical thinking, research, and storytelling, which is valuable for content writing.
  • creative writing programs: Specialized creative writing programs offered by universities can help you develop your writing style, creativity, and narrative skills.
  • digital marketing or content marketing courses: When it comes to content writing, taking classes in digital marketing and content marketing can provide a broader understanding of how content fits into overall marketing strategies. You'll learn about important aspects of modern content writing, such as search engine optimization, audience targeting, and content promotion.
  • certifications in SEO and content writing: While not mandatory, obtaining certifications in SEO or content writing exhibits your proficiency to potential clients or employers. Certificates from well-known platforms can verify your expertise in these domains.
  • self-study and practice: Content writing is a skill that is possible to hone through practice. Start a blog, contribute to online platforms, or even create a personal website to showcase your writing abilities. The more you write and receive feedback, the better you'll become. Having a solid portfolio is even more powerful than having a good resume for content writers.

skills and competencies

The qualities of a content writer include the following:

  • adaptability: As a content writer, you write about different products or subject matters daily. It is important to adapt the style and tone required for each content. For instance, when creating a sales copy, you should use a different voice than you would for press releases.
  • research skills: You should require research skills to boost the credibility of your writing. Good research skills help you add value to your articles by providing accurate and truthful information.
  • time management: As a content writer, time management skills help you prioritize tasks and allocate time for each project. It helps you adhere to deadlines while guaranteeing quality.
  • communication skills: You need communication skills to convey your message to the target audience. These skills allow you to relay information clearly to readers using storytelling ability.
woman smiling and looking outside
woman smiling and looking outside
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FAQs about working as a content writers

Here you will find answers to the most frequently asked questions about content writers.

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