The rise of AI marketing. Demand for increased personalization. A greater reliance on voice search to find products and services. With more competition for customers’ attention spans, marketers will have to remain agile and alert to stay ahead of the competition.
To succeed, employers will need to leverage every resource at their disposal, and their most important resource remains their people. Here’s what leaders should keep in mind when it comes to attracting and retaining top talent in 2024, plus see compensation data for today’s most in-demand marketing roles.
With the pandemic largely in the rearview mirror, marketing professionals are still mostly working in remote or hybrid capacities — and they’re quite happy to stay there.
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