397 branding consultant jobs found

about branding consultants.

As a branding consultant, your role is to help companies increase market share and sales of their products or services. Through a combination of research and analysis, you will devise branding strategies to communicate key messages and shape the company brand in the mind of consumers. Working directly with marketing and business leaders, you can have an impact on new and existing products and services — and how they are positioned and presented to the public. If you have experience with branding and marketing, together with strong business acumen, consider applying for branding consultant roles with Randstad right now. 

average branding consultant salaries in the U.S.

Average salaries for branding consultants vary significantly depending on a number of factors, including where you’re located, the company you work for, the scope of your responsibilities and more. With that in mind, average salaries for branding consultants range from $39,000 to $59,000 annually. Specialized marketing and branding skills, as well as performance-based bonuses or incentives, may also help increase your earning potential. 

what branding consultant jobs entail

As a branding consultant, you will work within the marketing department of a company or represent a client if you work for an agency. Expect to sometimes work extended hours during campaign launches or when you are under tight deadlines. Travel and meeting with clients and key stakeholders outside of the office may also be part of the job. In most cases, you will report to a senior marketing manager or agency director. 

your day-to-day tasks

Your day-to-day tasks often depend on which phase of the branding process you are involved in. Working on a launch versus a post launch can be very different, for example. With that in mind, here are some of the responsibilities that could be part of your job as a branding consultant:

• performing market and consumer research 
• analyzing pricing
• monitoring market trends
• meeting with suppliers and developers
• brainstorming new branding and product campaigns
• developing and monitoring the company’s overall brand strategy
• creating and monitoring advertising, social media and marketing campaigns
• assisting in the strategic development of new products and services
• creating marketing and branding copy
• coordinating product launches
• interacting with media and securing branding advocates
• collaborating with marketing professionals

where you can work

Branding consultants work either in-house for a company or on behalf of a branding, advertising or marketing agency. While branding consultants are highly in demand from coast to coast, you may find more job opportunities in America’s larger cities. 

what you bring to the table

Branding consultants are well-rounded professionals who have strong marketing backgrounds as well as technology and business acumen. Some of the skills hiring companies will be looking for in candidates include:

• a creative mind
• strategic planning
• strong presentation and communications skills
• strong analytical skills
• social media marketing 
• advertising and public relations
• sales experience
• the ability to identify trends and marketing opportunities
• strong organizational and time management skills

training and certifications

To work as a branding consultant, most companies require you to have an undergraduate degree in marketing, business, communications or a related field. To progress to more senior positions within branding, a graduate degree may be required, which in turn can lead to leadership and executive-level roles. Having marketing and business certifications is an asset that can give you an edge over other candidates, too. As with most marketing positions, having a previous track record of success in branding is highly desirable. 

where your career is headed

With experience in marketing and branding, branding consultants have many career options in front of them. Many move on to more senior marketing roles with large companies, while others get into the product management side of branding. Some choose to work independently as a consultant or offer their services through an agency. Careers in this area are expected to grow going forward. 

If you are looking for exciting career opportunities as a branding consultant, start exploring opportunities with Randstad right away. 

If you are looking to land a skilled branding consultant for your company, get in touch with us to learn how we can help you attract and hire today’s top candidates.