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    • united states, united states (remote)
    • permanent
    The marketing specialist will work with stakeholders within the wider marketing team, and operational management in the randstad technologies group, to support in the implementation of the annual integrated marketing strategy.The role will be a key cog in driving marketing plans & campaigns, supporting content creation, campaign management and lead tracking, ensuring that the plans maximize business opportunities, and deliver on their goals.The specialist will also work on campaigns that increase the overall awareness and profile of the Randstad brand within the relevant sector specialism(s) through both sector-specific and national marketing campaigns.key accountabilities: Support in content creation that is valuable for customers such as whitepapers, webinars, resources, blogs and checklists to support campaignsSupport in managing marketing qualified leads, and the handover to salesCollaborating on email campaigns that speak to our clients and candidatesWorks with the wider marketing team to coordinate digital campaigns and social media effortsUsing insights to identify relevant articles that will live on our websiteSupporting on events, exhibitions and seminars/webinarsWorking on award-winning thought leadership campaigns that cover hot topics in the industrySupporting the marketing manager with monthly reporting for the team and assessing the results of our campaignsSupports the coordination of field requests. knowledge, skills, and abilities: 3+ years experience of working within a marketing roleExperience working in high-tech industries that have high concentrations in engineering & life sciencesThe ability to build and maintain strong relationships with marketing colleagues and stakeholders within the operational teamsProficient with Google Suite tools including Docs, Sheets, Slides, and Gmail.Follows through consistently on work commitments and stops at nothing to deliver exceptional results. what's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.  
    The marketing specialist will work with stakeholders within the wider marketing team, and operational management in the randstad technologies group, to support in the implementation of the annual integrated marketing strategy.The role will be a key cog in driving marketing plans & campaigns, supporting content creation, campaign management and lead tracking, ensuring that the plans maximize business opportunities, and deliver on their goals.The specialist will also work on campaigns that increase the overall awareness and profile of the Randstad brand within the relevant sector specialism(s) through both sector-specific and national marketing campaigns.key accountabilities: Support in content creation that is valuable for customers such as whitepapers, webinars, resources, blogs and checklists to support campaignsSupport in managing marketing qualified leads, and the handover to salesCollaborating on email campaigns that speak to our clients and candidatesWorks with the wider marketing team to coordinate digital campaigns and social media effortsUsing insights to identify relevant articles that will live on our websiteSupporting on events, exhibitions and seminars/webinarsWorking on award-winning thought leadership campaigns that cover hot topics in the industrySupporting the marketing manager with monthly reporting for the team and assessing the results of our campaignsSupports the coordination of field requests. knowledge, skills, and abilities: 3+ years experience of working within a marketing roleExperience working in high-tech industries that have high concentrations in engineering & life sciencesThe ability to build and maintain strong relationships with marketing colleagues and stakeholders within the operational teamsProficient with Google Suite tools including Docs, Sheets, Slides, and Gmail.Follows through consistently on work commitments and stops at nothing to deliver exceptional results. what's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.  
    • united states, united states
    • permanent
    Randstad US PR SpecialistJOB SUMMARY:The PR specialist will support PR and campaign execution support to the external communications team. This individual will be involved in developing content and campaigns driving brand relevance and promoting thought leadership for Randstad US and its family of brands. Examples of day-to-day tasks include media relations, writing content (including press releases, articles, media alerts, intranet copy, etc.), building relationships with journalists and influencers, collaborative brainstorming for campaign development, monitoring industry trends, conducting and analyzing research and assisting with special projects that are considered as high value to the business. While not a social media role, this individual must have proven ability using social media sites and also be able to engage with many different functions and people within the company, including marketing, sales, the executive team, and more.Must manage and prioritize multiple tasks and projects with a sense of urgency and be able to navigate within a complex organization. Ability to work effectively both independently and within a team (in a hybrid work environment). Looking for a high-energy team player that is self-motivated and driven.Main Responsibilities.Public Relations Collaborate with the team to develop campaign topic ideas and media anglesWrite, edit and proofread content such as news releases, blogs, articles, pitches, briefing books, etc. to ensure accuracy, quality and consistencyPrepare talking points and briefing materials for executives in advance of interviews as neededField incoming media requests and build relationships with key media members (trades)Research relevant media contacts and identify pitching opportunities to secure print and online coverageDevelop a quarterly proactive outreach strategy to industry trade publications to secure media coverage for Randstad's line of businesses (LOB)Conduct and compile research for PR, content and social media teamsUpdate online collateral for the communications teamDevelop content briefs and byline articles across LOBs Social Media Develop executive social strategy, track and measure performance via metrics/trending data, etc.Develop social posts to promote earned media coverageWork closely with social team to integrate campaignsStay abreast of current trends in social media and integrate with external communications goals Support Continually seek to innovate and introduce breakthrough ideas, approaches and solutions with communicationsSupport timely PR, corporate communication or marketing campaigns as they ariseManage and prioritize multiple tasks and projects with a sense of urgency and to navigate within a complex organizationSupport internal requests and manage expectations with deliverables Requirements Bachelor's Degree in Communications, Journalism, Public Relations or a related fieldA minimum of 3-5 years experience in communications, public relations and/or social mediaExcellent written and verbal communication skillsWorks well under pressure and meets tight deadlinesContent writing experience for all media platformsProven social media expertise (including measurement)Strategic and creative mindsetTakes ownership and exhibits strong initiativeAbility to discern when and how to seek feedback and approval day to dayInquisitive/curiousMeticulous attention to detailExperience with Cision and CMS platforms preferredFamiliarity with Airtable What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    Randstad US PR SpecialistJOB SUMMARY:The PR specialist will support PR and campaign execution support to the external communications team. This individual will be involved in developing content and campaigns driving brand relevance and promoting thought leadership for Randstad US and its family of brands. Examples of day-to-day tasks include media relations, writing content (including press releases, articles, media alerts, intranet copy, etc.), building relationships with journalists and influencers, collaborative brainstorming for campaign development, monitoring industry trends, conducting and analyzing research and assisting with special projects that are considered as high value to the business. While not a social media role, this individual must have proven ability using social media sites and also be able to engage with many different functions and people within the company, including marketing, sales, the executive team, and more.Must manage and prioritize multiple tasks and projects with a sense of urgency and be able to navigate within a complex organization. Ability to work effectively both independently and within a team (in a hybrid work environment). Looking for a high-energy team player that is self-motivated and driven.Main Responsibilities.Public Relations Collaborate with the team to develop campaign topic ideas and media anglesWrite, edit and proofread content such as news releases, blogs, articles, pitches, briefing books, etc. to ensure accuracy, quality and consistencyPrepare talking points and briefing materials for executives in advance of interviews as neededField incoming media requests and build relationships with key media members (trades)Research relevant media contacts and identify pitching opportunities to secure print and online coverageDevelop a quarterly proactive outreach strategy to industry trade publications to secure media coverage for Randstad's line of businesses (LOB)Conduct and compile research for PR, content and social media teamsUpdate online collateral for the communications teamDevelop content briefs and byline articles across LOBs Social Media Develop executive social strategy, track and measure performance via metrics/trending data, etc.Develop social posts to promote earned media coverageWork closely with social team to integrate campaignsStay abreast of current trends in social media and integrate with external communications goals Support Continually seek to innovate and introduce breakthrough ideas, approaches and solutions with communicationsSupport timely PR, corporate communication or marketing campaigns as they ariseManage and prioritize multiple tasks and projects with a sense of urgency and to navigate within a complex organizationSupport internal requests and manage expectations with deliverables Requirements Bachelor's Degree in Communications, Journalism, Public Relations or a related fieldA minimum of 3-5 years experience in communications, public relations and/or social mediaExcellent written and verbal communication skillsWorks well under pressure and meets tight deadlinesContent writing experience for all media platformsProven social media expertise (including measurement)Strategic and creative mindsetTakes ownership and exhibits strong initiativeAbility to discern when and how to seek feedback and approval day to dayInquisitive/curiousMeticulous attention to detailExperience with Cision and CMS platforms preferredFamiliarity with Airtable What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    • united states, united states
    • permanent
    marketing manager, randstad technologiesthe positionThe marketing manager will work with senior stakeholders and operational management in our randstad technology business, to understand their business objectives and to develop annual/rolling integrated marketing plans for our IT staffing and IT solutions business.The role will be a voice for the technology business by managing marketing plans, driving creative marketing tactics within the technology sector, and measuring RoI to ensure that the plans will maximize business opportunities.The marketing manager will also work to increase the overall awareness and profile of the Randstad brand within the technology industry. A key goal is to raise awareness of Randstad's offering in the outsourcing & solutions space, through the communication and implementation of both sector-specific and national marketing campaigns, partnerships, and sponsorships where appropriate.key accountabilities: Manage relationships with operations (Leadership, Managers, and Team Leaders down to consultants, etc.) to ensure that Randstad's marketing goals are aligned with business strategy and the link between marketing activities and stronger sales through consultants is clear.Collaborate with the key stakeholders, providing input in strategic planning and execution of the marketing plan, including tracking and reporting on campaign production progress.Developing strong and relevant creative and content ideas, translating them into manageable campaigns, then working with relevant colleagues in the team (and/or with specialist agencies) to deliver them on time, on budget.Be comfortable presenting formally and informally, marketing objectives for both sector-specific and national campaigns, to the relevant leadership teams.Manage the delivery of all marketing activities (incl. promotional materials) on time and within budget and evaluate the RoI of all marketing activities in driving increased sales and gross profit.Develop a strong marketing program to keep Randstad top-of-mind with existing and prospective clients and candidates and ensure maximum value from databases is achieved (create and maintain industry and targeted sell sheets and case studies).Work alongside the broader marketing team centrally to help deliver on various brand, content, creative, and client-related tactics.Keep track of changes and developments in the technology sector (including competitor activity, information coming out of legislative bodies) in order to look for new business and PR opportunities and ensure positioning of the brand as an authority in the specialist sector.Supports the coordination of field requests.Organizes and communicates related projects on weekly calls/monthly reports/quarterly town halls.Ensure that the recruitment advertising needs are met, within budgetary constraints knowledge, skills, and abilities 7+ years of experience in integrated marketing strategy development and plan deployment.Experience working in the technology sector, and within a B2B managed services & outsourcing environment would be beneficial .A clear understanding of effective integrated marketing in technologyDemonstrate a communication style that clearly explains marketing concepts and goals to operational personnel, instilling an understanding of the features and benefits of our client services.The ability to build and maintain strong relationships with operational personnel is crucial in achieving marketing goals in this roleBe a proactive member of the wider marketing and communications team and participate in group projects which enable you to demonstrate your marketing expertise.Strong analytical skills.Proficient problem-solving and business knowledge.Demonstrated ability to successfully navigate multiple stakeholders with competing priorities.Expert-level digital and marketing best practices that result in customer acquisition, engagement, retention, and growth.Knowledge of campaign and analytics tools (one or more of Google Analytics, Google Display Network, Facebook Ads Manager, Hubspot...).Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail.Embrace continuous improvement by proposing new and/or better ways of doing things.Follows through consistently on work commitments and stops at nothing to deliver exceptional results.Comfort and ability to manage ambiguity in a dynamic environment. What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    marketing manager, randstad technologiesthe positionThe marketing manager will work with senior stakeholders and operational management in our randstad technology business, to understand their business objectives and to develop annual/rolling integrated marketing plans for our IT staffing and IT solutions business.The role will be a voice for the technology business by managing marketing plans, driving creative marketing tactics within the technology sector, and measuring RoI to ensure that the plans will maximize business opportunities.The marketing manager will also work to increase the overall awareness and profile of the Randstad brand within the technology industry. A key goal is to raise awareness of Randstad's offering in the outsourcing & solutions space, through the communication and implementation of both sector-specific and national marketing campaigns, partnerships, and sponsorships where appropriate.key accountabilities: Manage relationships with operations (Leadership, Managers, and Team Leaders down to consultants, etc.) to ensure that Randstad's marketing goals are aligned with business strategy and the link between marketing activities and stronger sales through consultants is clear.Collaborate with the key stakeholders, providing input in strategic planning and execution of the marketing plan, including tracking and reporting on campaign production progress.Developing strong and relevant creative and content ideas, translating them into manageable campaigns, then working with relevant colleagues in the team (and/or with specialist agencies) to deliver them on time, on budget.Be comfortable presenting formally and informally, marketing objectives for both sector-specific and national campaigns, to the relevant leadership teams.Manage the delivery of all marketing activities (incl. promotional materials) on time and within budget and evaluate the RoI of all marketing activities in driving increased sales and gross profit.Develop a strong marketing program to keep Randstad top-of-mind with existing and prospective clients and candidates and ensure maximum value from databases is achieved (create and maintain industry and targeted sell sheets and case studies).Work alongside the broader marketing team centrally to help deliver on various brand, content, creative, and client-related tactics.Keep track of changes and developments in the technology sector (including competitor activity, information coming out of legislative bodies) in order to look for new business and PR opportunities and ensure positioning of the brand as an authority in the specialist sector.Supports the coordination of field requests.Organizes and communicates related projects on weekly calls/monthly reports/quarterly town halls.Ensure that the recruitment advertising needs are met, within budgetary constraints knowledge, skills, and abilities 7+ years of experience in integrated marketing strategy development and plan deployment.Experience working in the technology sector, and within a B2B managed services & outsourcing environment would be beneficial .A clear understanding of effective integrated marketing in technologyDemonstrate a communication style that clearly explains marketing concepts and goals to operational personnel, instilling an understanding of the features and benefits of our client services.The ability to build and maintain strong relationships with operational personnel is crucial in achieving marketing goals in this roleBe a proactive member of the wider marketing and communications team and participate in group projects which enable you to demonstrate your marketing expertise.Strong analytical skills.Proficient problem-solving and business knowledge.Demonstrated ability to successfully navigate multiple stakeholders with competing priorities.Expert-level digital and marketing best practices that result in customer acquisition, engagement, retention, and growth.Knowledge of campaign and analytics tools (one or more of Google Analytics, Google Display Network, Facebook Ads Manager, Hubspot...).Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail.Embrace continuous improvement by proposing new and/or better ways of doing things.Follows through consistently on work commitments and stops at nothing to deliver exceptional results.Comfort and ability to manage ambiguity in a dynamic environment. What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    • united states, united states
    • permanent
    Paid Media SpecialistRandstad US is seeking an experienced Paid Media Specialist who can bring their digital knowledge and experience in creating and executing successful omnichannel marketing campaigns to our team. This full-time role will be an integral part of our Growth & Performance marketing team. Co-lead the evolution of the paid digital strategy for Randstad initiatives in the U.S. including driving customer acquisition and activation efforts like mobile app downloads for job seekers and clients looking to hire. This position requires a unique blend of skill sets including customer acquisition marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and global teams.In this role you will be responsible for paid media implementation including campaign launches and roll out plans, campaign management, budget management, bid management, A/B testing and reporting. We are looking for a paid media professional with a consistent track record that can help us drive mobile app downloads and applications for job seekers and clients looking to fill open positions. You understand how to build coordinated and comprehensive marketing strategies sought at both attracting prospective job seekers (B2C) and clients (B2B). We'll trust you to use data insights to evolve our strategy and increase the impact of our messaging for our business. Additionally, the Paid Media Specialist should feel comfortable taking charge in client meetings when discussing paid media initiatives.Duties + Responsibilities Drive strategy, build, manage, and optimize sizable paid media campaigns across multiple channels, including but not limited to search, API driven campaigns, digital out-of-home, video, and socialDrive customer acquisition and activation efforts - app downloads, job seeker appliesProactively identify opportunities for optimization, insight and expansion, and see through to implementationBuild measurement frameworks for campaigns with clear, concise goals + metrics to optimize resultsAnalyze campaign performance and provide actionable insights for client reporting to inform strategyBriefs digital marketing assets, routes for approval to appropriate stakeholders, sets up proper tracking and ensures coordination to campaign development teams, both vendors & internalProvide internal client deliverables including paid media plans, POVs, competitive analyses, and strategic insightPerform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growthDevelop marketing strategies according to company's long term development goalsCollaborate with internal partners to translate line of business needs to campaigns and to develop always-on pipeline campaignsAssist with new business initiatives through the development of initial strategies, industry research, and overall scope productionOversee weekly trend reporting, pacing and analysis of KPIsfrom campaignsto create clear, actionable insights for internal stakeholdersProvide media budget estimates/recommendations where applicableStay up to date with the latest industry trends to maintain best practices and educate others Knowledge, Skills + Abilities 3-5 years of experience in hands-on paid media marketing in digital marketing, campaign development and execution in a fast-paced, high-volume environmentCampaign setup and expertise in paid media administration including Google, Google Shopping, Facebook, App Store Campaigns, and other paid media buying + planning tools.Google Ads and Analytics Certifications (Preferred)Experience with client communication requiredB2C experience required; having both B2C and B2B experience preferred·Be a positive collaborator with a bias for action.Ability to easily synthesize and communicate performance trendsGreat communication and project management skills, with ability to consistently plan for and meet deadlines.Proficient with A/B testing of campaign strategies, ads, and landing pagesAble to work in a matrix (multi-supervisory) environment; manage one's time; able to take initial direction, then transition to a more independent work styleAbility to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audienceStrong marketing project management skills are essentialAdvanced experience with running campaigns in tools like: Google Ads (Search, Display, YouTube), DSPs (DV360 - a plus), Campaign Manager 360 (a plus), SA360 (a plus) Bing Ads, and Facebook Ads Manager. Other social channels a plus.Intermediate level understanding of Excel functions What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    Paid Media SpecialistRandstad US is seeking an experienced Paid Media Specialist who can bring their digital knowledge and experience in creating and executing successful omnichannel marketing campaigns to our team. This full-time role will be an integral part of our Growth & Performance marketing team. Co-lead the evolution of the paid digital strategy for Randstad initiatives in the U.S. including driving customer acquisition and activation efforts like mobile app downloads for job seekers and clients looking to hire. This position requires a unique blend of skill sets including customer acquisition marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and global teams.In this role you will be responsible for paid media implementation including campaign launches and roll out plans, campaign management, budget management, bid management, A/B testing and reporting. We are looking for a paid media professional with a consistent track record that can help us drive mobile app downloads and applications for job seekers and clients looking to fill open positions. You understand how to build coordinated and comprehensive marketing strategies sought at both attracting prospective job seekers (B2C) and clients (B2B). We'll trust you to use data insights to evolve our strategy and increase the impact of our messaging for our business. Additionally, the Paid Media Specialist should feel comfortable taking charge in client meetings when discussing paid media initiatives.Duties + Responsibilities Drive strategy, build, manage, and optimize sizable paid media campaigns across multiple channels, including but not limited to search, API driven campaigns, digital out-of-home, video, and socialDrive customer acquisition and activation efforts - app downloads, job seeker appliesProactively identify opportunities for optimization, insight and expansion, and see through to implementationBuild measurement frameworks for campaigns with clear, concise goals + metrics to optimize resultsAnalyze campaign performance and provide actionable insights for client reporting to inform strategyBriefs digital marketing assets, routes for approval to appropriate stakeholders, sets up proper tracking and ensures coordination to campaign development teams, both vendors & internalProvide internal client deliverables including paid media plans, POVs, competitive analyses, and strategic insightPerform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growthDevelop marketing strategies according to company's long term development goalsCollaborate with internal partners to translate line of business needs to campaigns and to develop always-on pipeline campaignsAssist with new business initiatives through the development of initial strategies, industry research, and overall scope productionOversee weekly trend reporting, pacing and analysis of KPIsfrom campaignsto create clear, actionable insights for internal stakeholdersProvide media budget estimates/recommendations where applicableStay up to date with the latest industry trends to maintain best practices and educate others Knowledge, Skills + Abilities 3-5 years of experience in hands-on paid media marketing in digital marketing, campaign development and execution in a fast-paced, high-volume environmentCampaign setup and expertise in paid media administration including Google, Google Shopping, Facebook, App Store Campaigns, and other paid media buying + planning tools.Google Ads and Analytics Certifications (Preferred)Experience with client communication requiredB2C experience required; having both B2C and B2B experience preferred·Be a positive collaborator with a bias for action.Ability to easily synthesize and communicate performance trendsGreat communication and project management skills, with ability to consistently plan for and meet deadlines.Proficient with A/B testing of campaign strategies, ads, and landing pagesAble to work in a matrix (multi-supervisory) environment; manage one's time; able to take initial direction, then transition to a more independent work styleAbility to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audienceStrong marketing project management skills are essentialAdvanced experience with running campaigns in tools like: Google Ads (Search, Display, YouTube), DSPs (DV360 - a plus), Campaign Manager 360 (a plus), SA360 (a plus) Bing Ads, and Facebook Ads Manager. Other social channels a plus.Intermediate level understanding of Excel functions What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    • united states, united states
    • work from home - permanent
    Do you have a passion for cultivating long-term relationships and generating creative content that's equal parts art, science and engineering? At Randstad USA, we put people at the heart of everything we do. We are dedicated to supporting people and organizations - as well as our employees - in realizing their true potential.We are seeking a creative Content Marketing Manager with storytelling, writing and copyediting skills to generate leading-edge digital-first marketing content that drives measurable engagement and converts high-quality leads. The manager will oversee the functional responsibilities associated with digital touchpoints for Randstad USA brand marketing initiatives.The ideal candidate will be a highly analytical, conceptual thinker with a human forward mindset, strong writer, expertise in digital content optimization and the ability to demonstrate brand voice while communicating effectively to a broad range of target personas.responsibilities: Collaboratively lead external agencies to concept and produce compelling, dynamic content for the website, blog, campaigns, ebooks, digital ads, and other digital and print collateral that helps bring our integrated brand marketing strategy to lifeWork closely with stakeholders on the brand marketing team to develop strategic digital content that attracts and retains target audience while also supporting broader marcomm objectivesFocus primarily on written content creation, with multimedia experience enabling the integration of video, imagery, and other multimedia into content experiencesServe as a brand expert and customer experience advocate to plan, streamline, analyze and refine contentIdentify, develop, and maintain a unique, consistent tone-of-voice for each audiencePlan content with an initial SEO focus; develop, edit, and test messaging across personas and use casesRegularly analyze and audit existing content, leveraging data-driven insights to make content gen recommendationsEstablish and administer data-driven standards for overall content design decisions and communicate those to internal teams and external agenciesCollaboratively manage day-to-day brand marketing operations including copyediting, content management, quality assurance reviews, KPI tracking + reconciliationOversee multiple project plans and deadlines to ensure all marketing initiatives launch in accordance with the marketing calendar skills: Passion for building relationships and enhancing customer experienceCreativity, curiosity, and love of continuous learning and improvementAn eye for efficiency and a knack for organization & digital asset managementGo-getter attitude. You take responsibility and run with itExcellent writing and storytelling abilityFlexibility and agility aligned to a fast-paced, ever-changing environmentOpenness to feedback and iterationTeam player mindset qualifications: 5-7 years experience writing and managing contentExcellent writing, editing, and proofreading skills with a diligent eye for detail, brand language, tone, and grammarExperience working closely with stakeholders of all types, from sales and marketing to SMEs and executives, to collect feedback, identify key narratives, and maintain narrative integrity throughout the review/revision processAbility to translate business objectives into creative concepts, and creative concepts into outstanding executionDeep understanding of digital content strategies, tactics, and data analysisExcellent communication and interpersonal skillsAbility to manage multiple projects at once and meet aggressive deadlinesTech savvy with the ability to learn new software and systems quicklyProven track record of building relationships with and influencing stakeholders and cross-functional teamsCommitment toEDI&A and knowledge of digital accessibility standardsSincere interest in learning and growing your brand marketing core competencies bonus points: Familiarity with HubSpot, Airtable, Drupal CMSAdobe creative cloud chops including Illustrator, InDesign, AfterEffectsVideo production/editing experienceKnowledge of digital asset management best practices Competencies: Digital fluency; Asset Management; Content Taxonomy; Customer Focus; Quality Oriented; Creative Acumen; Collaborative Influence; Conceptual Thinking; Project Management; Data DecisioningWhat's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    Do you have a passion for cultivating long-term relationships and generating creative content that's equal parts art, science and engineering? At Randstad USA, we put people at the heart of everything we do. We are dedicated to supporting people and organizations - as well as our employees - in realizing their true potential.We are seeking a creative Content Marketing Manager with storytelling, writing and copyediting skills to generate leading-edge digital-first marketing content that drives measurable engagement and converts high-quality leads. The manager will oversee the functional responsibilities associated with digital touchpoints for Randstad USA brand marketing initiatives.The ideal candidate will be a highly analytical, conceptual thinker with a human forward mindset, strong writer, expertise in digital content optimization and the ability to demonstrate brand voice while communicating effectively to a broad range of target personas.responsibilities: Collaboratively lead external agencies to concept and produce compelling, dynamic content for the website, blog, campaigns, ebooks, digital ads, and other digital and print collateral that helps bring our integrated brand marketing strategy to lifeWork closely with stakeholders on the brand marketing team to develop strategic digital content that attracts and retains target audience while also supporting broader marcomm objectivesFocus primarily on written content creation, with multimedia experience enabling the integration of video, imagery, and other multimedia into content experiencesServe as a brand expert and customer experience advocate to plan, streamline, analyze and refine contentIdentify, develop, and maintain a unique, consistent tone-of-voice for each audiencePlan content with an initial SEO focus; develop, edit, and test messaging across personas and use casesRegularly analyze and audit existing content, leveraging data-driven insights to make content gen recommendationsEstablish and administer data-driven standards for overall content design decisions and communicate those to internal teams and external agenciesCollaboratively manage day-to-day brand marketing operations including copyediting, content management, quality assurance reviews, KPI tracking + reconciliationOversee multiple project plans and deadlines to ensure all marketing initiatives launch in accordance with the marketing calendar skills: Passion for building relationships and enhancing customer experienceCreativity, curiosity, and love of continuous learning and improvementAn eye for efficiency and a knack for organization & digital asset managementGo-getter attitude. You take responsibility and run with itExcellent writing and storytelling abilityFlexibility and agility aligned to a fast-paced, ever-changing environmentOpenness to feedback and iterationTeam player mindset qualifications: 5-7 years experience writing and managing contentExcellent writing, editing, and proofreading skills with a diligent eye for detail, brand language, tone, and grammarExperience working closely with stakeholders of all types, from sales and marketing to SMEs and executives, to collect feedback, identify key narratives, and maintain narrative integrity throughout the review/revision processAbility to translate business objectives into creative concepts, and creative concepts into outstanding executionDeep understanding of digital content strategies, tactics, and data analysisExcellent communication and interpersonal skillsAbility to manage multiple projects at once and meet aggressive deadlinesTech savvy with the ability to learn new software and systems quicklyProven track record of building relationships with and influencing stakeholders and cross-functional teamsCommitment toEDI&A and knowledge of digital accessibility standardsSincere interest in learning and growing your brand marketing core competencies bonus points: Familiarity with HubSpot, Airtable, Drupal CMSAdobe creative cloud chops including Illustrator, InDesign, AfterEffectsVideo production/editing experienceKnowledge of digital asset management best practices Competencies: Digital fluency; Asset Management; Content Taxonomy; Customer Focus; Quality Oriented; Creative Acumen; Collaborative Influence; Conceptual Thinking; Project Management; Data DecisioningWhat's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    • united states, united states (remote)
    • work from home - permanent
    Randstad US is seeking an experienced Marketing Manager- B2B Paid Media who can bring their digital knowledge and experience in creating and executing successful omnichannel marketing campaigns to our team. This full-time role will be an integral part of our Growth & Performance marketing team. Working closely with the Senior Director, Digital Marketing to drive the B2B digital marketing strategy for Randstad initiatives in the U.S. This position requires a unique blend of skill sets including B2B marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and global teams.Responsible for owning and managing a variety of digital marketing campaigns, from marketing brief through execution, that will drive growth for clients across all of our lines of business. This includes creating and managing campaigns, making optimizations, creative direction and assisting with overall client strategy.The ideal candidate will be an expert in all things paid search and PPC, driving user engagement with a proven track-record of campaign and budget management.Additionally, the B2B Digital Marketing Manager should excel at taking charge in client meetings when discussing paid media initiatives.Experience 6+ years experience with 4+ years in B2B in digital marketing, campaign development and execution in a fast-paced, high-volume environmentExperience with account-based targeting tactics and advanced audience buildingAdvanced experience with running campaigns in Google Ads (Search, Display, YouTube), DSPs (DV360 - a plus), Campaign Manager 360 (a plus), SA360 (a plus) Bing Ads, and Facebook Ads Manager. Other social channels a plus.Expert in Google Ads including strategy, campaign build/design, implementation, regular optimization/management, keyword research and analysisGoogle Ads and Analytics Certifications (Required)Experience with client communication requiredBoth B2B and B2C client experience preferred across awareness, consideration, and action campaign objectivesExperience in planning, managing, prioritizing and successfully completing multiple complex marketing or advertising projects simultaneously and on budget from idea concept to execution with internal creative team to deployment in marketplaceSEO experience is a bonus Skills Proactively solve problems, anticipate needs and provide solutions to challengesHighly organized + detail oriented + timeline drivenPositive and effective interpersonal skills and the ability to use these skills to influence outcomes by communicating with persuasiveness and candorAbility to easily synthesize and communicate performance trendsIntermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building)Proficient with A/B testing of campaign strategies, ads, and landing pagesAble to work in a matrix (multi-supervisory) environment; manage one's time; able to take initial direction, then transition to a more independent work styleAbility to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audienceAbility to work under pressure, meet deadlines, remain positive and calm, and supportiveStrong marketing project management skills are essential Responsibilities Drive strategy, build, manage, and optimize sizable B2B paid media campaigns across multiple channels, including but not limited to search, display, video, and socialProactively identify opportunities for optimization, insight and expansion, and see through to implementationBuild measurement frameworks for campaigns with clear, concise goals + metrics to optimize resultsAnalyze campaign performance and provide actionable insights for client reporting to inform strategyProvide internal client deliverables including paid media plans, POVs, competitive analyses, and strategic insightPerform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growthDevelop marketing strategies according to company's long term development goalsCollaborate with internal partners to translate line of business needs to campaigns and to develop always-on pipeline campaignsAssist with new business initiatives through the development of initial strategies, industry research, and overall scope productionOversee weekly trend reporting, pacing and analysis of KPIsfrom paid search and other campaignsto create clear, actionable insights for internal stakeholdersProvide media budget estimates/recommendations where applicableManagement of digital agencyStay up to date with the latest industry trends to maintain best practices and educate othersManagement and mentorship of junior staff, including marketing coordinator What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.
    Randstad US is seeking an experienced Marketing Manager- B2B Paid Media who can bring their digital knowledge and experience in creating and executing successful omnichannel marketing campaigns to our team. This full-time role will be an integral part of our Growth & Performance marketing team. Working closely with the Senior Director, Digital Marketing to drive the B2B digital marketing strategy for Randstad initiatives in the U.S. This position requires a unique blend of skill sets including B2B marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and global teams.Responsible for owning and managing a variety of digital marketing campaigns, from marketing brief through execution, that will drive growth for clients across all of our lines of business. This includes creating and managing campaigns, making optimizations, creative direction and assisting with overall client strategy.The ideal candidate will be an expert in all things paid search and PPC, driving user engagement with a proven track-record of campaign and budget management.Additionally, the B2B Digital Marketing Manager should excel at taking charge in client meetings when discussing paid media initiatives.Experience 6+ years experience with 4+ years in B2B in digital marketing, campaign development and execution in a fast-paced, high-volume environmentExperience with account-based targeting tactics and advanced audience buildingAdvanced experience with running campaigns in Google Ads (Search, Display, YouTube), DSPs (DV360 - a plus), Campaign Manager 360 (a plus), SA360 (a plus) Bing Ads, and Facebook Ads Manager. Other social channels a plus.Expert in Google Ads including strategy, campaign build/design, implementation, regular optimization/management, keyword research and analysisGoogle Ads and Analytics Certifications (Required)Experience with client communication requiredBoth B2B and B2C client experience preferred across awareness, consideration, and action campaign objectivesExperience in planning, managing, prioritizing and successfully completing multiple complex marketing or advertising projects simultaneously and on budget from idea concept to execution with internal creative team to deployment in marketplaceSEO experience is a bonus Skills Proactively solve problems, anticipate needs and provide solutions to challengesHighly organized + detail oriented + timeline drivenPositive and effective interpersonal skills and the ability to use these skills to influence outcomes by communicating with persuasiveness and candorAbility to easily synthesize and communicate performance trendsIntermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building)Proficient with A/B testing of campaign strategies, ads, and landing pagesAble to work in a matrix (multi-supervisory) environment; manage one's time; able to take initial direction, then transition to a more independent work styleAbility to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audienceAbility to work under pressure, meet deadlines, remain positive and calm, and supportiveStrong marketing project management skills are essential Responsibilities Drive strategy, build, manage, and optimize sizable B2B paid media campaigns across multiple channels, including but not limited to search, display, video, and socialProactively identify opportunities for optimization, insight and expansion, and see through to implementationBuild measurement frameworks for campaigns with clear, concise goals + metrics to optimize resultsAnalyze campaign performance and provide actionable insights for client reporting to inform strategyProvide internal client deliverables including paid media plans, POVs, competitive analyses, and strategic insightPerform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growthDevelop marketing strategies according to company's long term development goalsCollaborate with internal partners to translate line of business needs to campaigns and to develop always-on pipeline campaignsAssist with new business initiatives through the development of initial strategies, industry research, and overall scope productionOversee weekly trend reporting, pacing and analysis of KPIsfrom paid search and other campaignsto create clear, actionable insights for internal stakeholdersProvide media budget estimates/recommendations where applicableManagement of digital agencyStay up to date with the latest industry trends to maintain best practices and educate othersManagement and mentorship of junior staff, including marketing coordinator What's in it for you: Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailers At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.

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