web marketing analyst

The primary objective of the Digital Talent Acquisition Analyst is to optimize talent acquisition through data analysis and digital campaign management. This role focuses on ensuring sufficient talent supply by analyzing market data, managing online campaigns to drive talent engagement and app conversion, and identifying effective talent sources to maximize recruitment efficiency. This person will be responsible for analyzing supply and demand, and addressing issues. What you get to do: Market Analysis & Strategy Conduct market research to understand talent supply and demand trends, skill gaps, and competitive landscape. Develop data-driven market strategies to address talent shortages and optimize talent acquisition efforts. Collaborate with recruiting and marketing teams to align campaigns with overall talent acquisition goals. Determine which job categories within specific markets have supply and demand issues and take action to correct them. Data Analysis & Reporting Analyze supply and demand data to identify imbalances in specific markets and job categories. Monitor key performance indicators (KPIs) related to talent acquisition, app engagement, and funnel conversion. Use data visualization tools and dashboards to present findings and recommendations to stakeholders. Analyze week-over-week changes in supply and demand data to determine the impact of adjustments made. Determine if supply and demand issues are due to top of funnel problems or app registration and onboarding conversion issues. Provide insights on talent source effectiveness, identifying which sources produce the best workers by market. Digital Campaign Management Develop, execute, and manage digital marketing campaigns to attract talent and drive app downloads, registration, and onboarding. Optimize campaigns across various digital channels (job boards, social media, search engines, etc.) based on performance data. Implement A/B testing and other optimization techniques to improve campaign effectiveness and conversion rates. Track campaign performance and generate reports to measure key metrics (e.g., views, clicks, downloads, registrations, starts). Pull in campaign tracking data to determine which campaigns produced positive results in terms of supply and demand. Dot-line reporting to Marketing for functional expertise, alignment to Randstad marketing strategy, operations, and budget. Partner with Talent Acquisition Managers in the field and in the Talent & Delivery Center to ensure campaign effectiveness and alignment with delivery needs. What you need to bring: Minimum 1 year of experience in digital marketing or online advertising. Minimum 1 years of experience in data analysis, preferably in a recruitment or talent acquisition context. Ability to analyze data on a daily basis and project supply and demand for the next few weeks, to make adjustments to address current imbalances immediately and prepare for future imbalances. Ability to analyze week-over-week changes in supply and demand data to determine the impact of adjustments made. Strong analytical and problem-solving skills, with the ability to interpret complex data and draw actionable insights. Proficiency in digital marketing and online advertising, including campaign management, optimization, and reporting. Experience with data visualization tools (e.g., Tableau) and dashboarding. Ability to pull in campaign tracking data to determine which campaigns produced positive results in terms of supply and demand. Experience with campaign tracking and analytics platforms (e.g., Google Analytics, AdWords). Proficiency using Google mail, calendaring and shared drives Excellent communication and presentation skills, with the ability to convey data-driven findings to both technical and non-technical audiences. Strong understanding of recruitment processes and talent acquisition strategies. Ability to work independently and collaboratively in a fast-paced environment. Detail-oriented with strong organizational and time-management skills. Ability to determine if supply and demand issues are due to a top of funnel issue or an app registration and onboarding conversion issue so that the appropriate action plan can be implemented to improve. This job posting is open for 4 weeks.   Randstad offers competitive pay and bonus structures. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. Based on eligibility, a successful candidate's total compensation may include a variable pay plan including bonus(es) and/or commission(s). In setting compensation, Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent. In addition, Randstad, the largest global staffing leader, offers rich learning & professional development opportunities, a 401(k) plan, a stock purchase plan, an employee referral reward program, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs. Randstad also focuses on our employees' overall wellbeing with our award-winning wellness program, employee assistance program, a generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, 9 paid holidays, and 5 sick days), paid parental leave, paid caregiver leave, a health and dependent care flexible spending account, Metlife home and auto insurance offerings, a Metlife legal plan offering, and offers discounts on everything from cell phone plans to car purchases. Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. We are seeking candidates from all backgrounds and demographics and a variety of industries to join our winning team! Randstad is proud to be included in the prestigious "America's Best Employers for Women 2024" list. Randstad US has also been recognized as a 2024 Leading Disability Employer by the National Organization on Disability (NOD). At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com.  

We are a growing clothing/apparel company dedicated to delivering quality products and exceptional customer service. We’re looking for a proactive and detail-oriented Digital Marketing & E-Commerce Coordinator to join our team and help drive our online presence and order fulfillment efficiency. You will be managing our search engine optimization, Google Ads and Amazon orders.  salary: $50,000 - $90,000 per yearshift: Firstwork hours: 9 AM - 5:30 PMeducation: High SchoolResponsibilities Develop and implement SEO strategies to improve website visibility and organic traffic. Manage and optimize Google Ads campaigns to maximize ROI and drive qualified leads. Oversee Amazon Seller Central operations including order processing, inventory updates, and listing optimizations. Analyze campaign and sales performance data to inform marketing and operational decisions. Collaborate with internal teams to support new product launches and promotions. Ensure timely and accurate order fulfillment and customer service for Amazon sales. The essential functions of this role include:working up to 2 hrs of overtime per weekSkillsGoogle AdWords (1 year of experience is required)Order Fulfillment (1 year of experience is required)MarketingCREATIVE MARKETINGsearch engine optimization (1 year of experience is required)QualificationsYears of experience: 2 yearsExperience level: ExperiencedRandstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad. Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).This posting is open for thirty (30) days.

job summary: We are seeking a Senior Manager SEO to lead our organic search strategy while leading and developing a team of analysts and agency partners. The ideal candidate is proficient in modern SEO strategy across technical SEO, content SEO, and local SEO while simultaneously being effective in delegation and empowerment of their team. This role offers a unique opportunity for growth and ownership, focusing on leveraging AI and emerging technologies to enhance our SEO competitiveness in the current digital landscape.   location: Katy, Texas job type: Permanent salary: $145,000 - 155,000 per year work hours: 8am to 5pm education: Bachelors   responsibilities: - Strategic SEO Leadership: Develop and champion effective SEO strategies to drive organic traffic, improve search engine rankings, and increase conversion rates. - Team Leadership: Manage and mentor a team of SEO specialists, fostering a culture of a bias for action, continuous learning, and approachability as a mentor. Influence team through technical explanations and examples, keeping team on track by prioritizing actions and following up on deliverables. - AI Integration: Utilize AI tools for advanced keyword research, competitor analysis, and content optimization to identify opportunities and stay ahead in the market. - Cross-functional collaboration: Work closely with IT, Marketing, and Merchandising teams to ensure SEO best practices are integrated across all digital channels. Train cross-functional partners and enable decision-making with SEO data. Work to break down siloes to drive organizational success in SEO. - Content Strategy Development: Collaborate with content creators to develop and optimize high-quality, SEO-friendly content that aligns with our brand and business objectives. - Performance Monitoring and Reporting: Monitor and take swift action on SEO performance metrics using tools like Google Analytics, SEMrush, and Similar Web, providing regular reports and actionable insights. - Technical SEO Management: Conduct regular website audits to identify and resolve technical SEO issues, ensuring optimal site architecture, speed, and mobile responsiveness.   qualifications: - Technical Proficiency: Expertise with SEO tools such as Adobe Analytics, Google Analytics, SEMrush, SimilarWeb, Google Search Console, Screaming Frog, log file analysis, and proficiency in tag management solutions. Deep knowledge of technical website languages (HTML, JavaScript, CSS, etc.) and their impact to SEO efforts - AI and Technology Acumen: Demonstrated ability to understand and leverage AI and emerging technologies to enhance customer experience and drive sales growth. - Project Management: Strong planning and analytical problem-solving skills, with experience in managing SEO projects from conception to execution. - Communication Skills: Superior communication, interpersonal, and organizational skills, with the ability to work and communicate effectively with all levels of the organization. - Leadership Abilities: Self-motivated with the ability to work independently and as a team member, clearly conveying and accurately receiving information in various situations. Pursues self-development, seeks guidance, adapts to and learns from change, difficulties, and feedback.   skills: - 5+ years of SEO experience in an enterprise-level multi-channel retail environment, with a proven track record of driving organic growth. - 2+ years of people-leadership experience Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.